Question 1

In trying to assess attitudes about particular subjects,public opinion pollsters have become aware that attitude responses seem to be affected most by which of the following factors?

Accepted Answer

A)   the text style in which the question appears
B)   the reading speed required for the question
C)   the specific response options given
D)   the length of the questionnaireE) None of the above
F) A) and B)

Question 2

What do we call the process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message?

Accepted Answer

A)   persuasion via psychological reactance
B)   persuasion via the primacy effect
C)   persuasion via the peripheral route
D)   persuasion via the central routeE) A) and B)
F) All of the above

Question 3

Which of the following situations should prompt the least decisional dissonance?

Accepted Answer

A)   Though he would rather be playing football with his friends,Wyatt decides to start his 20-page philosophy paper rather than his 25-page history paper.
B)   Elmer likes both duck and rabbit,but he decides to order the rabbit for dinner.
C)   Audrey doesn't like cats much,so she decides that her new pet will be a dog.
D)   Tevin would like to spend his vacation in both Italy and Greece,but can only afford to travel to one place,so he decides to go to Greece.E) B) and C)
F) All of the above

Question 4

Wells and Petty (1980) videotaped students as they listened to a speech.What did their results indicate?

Accepted Answer

A)   Students revealed the intensity,but not the direction,of their attitudes through their body language.
B)   Students' self-reported attitudes did not agree with their observed attitudes.
C)   Students signalled their attitudes by nodding or shaking their heads.
D)   Horizontal head movements indicate agreement,whereas vertical head movements indicate disagreement.E) B) and C)
F) All of the above

Question 5

Research demonstrates that exposure to weak versions of a persuasive argument tends to increase later resistance to that argument.Which of the following is this finding consistent with?

Accepted Answer

A)   the discounting cue hypothesis
B)   self-perception theory
C)   cognitive dissonance theory
D)   the inoculation hypothesisE) A) and B)
F) B) and D)

Question 6

When people are forewarned that a speaker will take a specific position that is very different from their own,what do they tend to do?

Accepted Answer

A)   generate counterarguments
B)   experience dissonance
C)   exhibit attitude-behaviour consistency
D)   engage in peripheral-route persuasionE) B) and D)
F) A) and B)

Question 7

Shawna wants to join a sorority that has recently decided to put incoming members through various forms of initiation.Based on the findings of Aronson and Mills (1959) ,what kind of initiation is most likely to lead Shawna to identify strongly with the sorority and to value her membership in the group in the effort to avoid cognitive dissonance?

Accepted Answer

A)   a mildly pleasant initiation
B)   a neutral initiation
C)   a mildly unpleasant initiation
D)   a severely unpleasant initiationE) A) and C)
F) A) and D)

Question 8

Mina,in putting together a persuasive speech for her speech class,compiled a long list of arguments favouring her position,as well as the names of several well-known experts who have expressed support for her thesis.What is Mina targeting with these tactics?

Accepted Answer

A)   the elaborative route to persuasion
B)   the peripheral route to persuasion
C)   the central route to persuasion
D)   the subjective route to persuasionE) B) and C)
F) None of the above

Question 9

Gino,a salesperson,wants to use techniques that will lead his potential customers to rely on peripheral route persuasion.Which of the following should he do?

Accepted Answer

A)   speak carefully when presenting information about his product
B)   get the customer to nod in the affirmative while he is presenting his sales pitch
C)   present his sales pitch to customers who have enough time hear his full message
D)   approach prospective buyers who obviously care deeply about his productE) B) and D)
F) A) and B)

Question 10

Which theory suggests that intentions to perform a behaviour are best predicted by attitudes toward the behaviour,subjective norms,and perceived behavioural control?

Accepted Answer

A)   the theory of planned behaviour
B)   the cognitive dissonance theory
C)   the self-perception theory
D)   the self-affirmation theoryE) A) and D)
F) B) and D)

Exam 6: Attitudes

When people are forewarned that a speaker will take a specific position that is very different from their own,what do they tend to do?

Correct Answer
verified

What do we call the process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message?

Correct Answer
verified

Correct Answer
verified

Which theory suggests that intentions to perform a behaviour are best predicted by attitudes toward the behaviour,subjective norms,and perceived behavioural control?

Correct Answer
verified

Wells and Petty (1980) videotaped students as they listened to a speech.What did their results indicate?

Correct Answer
verified

Research demonstrates that exposure to weak versions of a persuasive argument tends to increase later resistance to that argument.Which of the following is this finding consistent with?

Correct Answer
verified

Mina,in putting together a persuasive speech for her speech class,compiled a long list of arguments favouring her position,as well as the names of several well-known experts who have expressed support for her thesis.What is Mina targeting with these tactics?

Correct Answer
verified

Which of the following situations should prompt the least decisional dissonance?

Correct Answer
verified

Gino,a salesperson,wants to use techniques that will lead his potential customers to rely on peripheral route persuasion.Which of the following should he do?

Correct Answer
verified

In trying to assess attitudes about particular subjects,public opinion pollsters have become aware that attitude responses seem to be affected most by which of the following factors?

Correct Answer
verified

Exam 6: Attitudes

When people are forewarned that a speaker will take a specific position that is very different from their own,what do they tend to do?

Correct AnswerverifiedShow Answer

What do we call the process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which theory suggests that intentions to perform a behaviour are best predicted by attitudes toward the behaviour,subjective norms,and perceived behavioural control?

Correct AnswerverifiedShow Answer

Wells and Petty (1980) videotaped students as they listened to a speech.What did their results indicate?

Correct AnswerverifiedShow Answer

Research demonstrates that exposure to weak versions of a persuasive argument tends to increase later resistance to that argument.Which of the following is this finding consistent with?

Correct AnswerverifiedShow Answer

Mina,in putting together a persuasive speech for her speech class,compiled a long list of arguments favouring her position,as well as the names of several well-known experts who have expressed support for her thesis.What is Mina targeting with these tactics?

Correct AnswerverifiedShow Answer

Which of the following situations should prompt the least decisional dissonance?

Correct AnswerverifiedShow Answer

Gino,a salesperson,wants to use techniques that will lead his potential customers to rely on peripheral route persuasion.Which of the following should he do?

Correct AnswerverifiedShow Answer

In trying to assess attitudes about particular subjects,public opinion pollsters have become aware that attitude responses seem to be affected most by which of the following factors?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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