Question 1

Companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design:

Accepted Answer

A)  but this is not pure standardisation.
B)  but is not pure adaptation.
C)  that is not so different from obtaining inputs from the intended markets.
D)  that is an example of adaptability built into the standardised core.E) A) and D)
F) None of the above

Question 2

Economic integration usually reduces discriminatory governmental regulation.

Accepted Answer

A) True 
 B)False  True

Question 3

The product adaptation decision is as influenced by _______ as by governmental influences.

Accepted Answer

A)  the company's policy and profit model
B)  economic social and climactic conditions
C)  the characteristics and behaviour of intended customer groups
D)  All of these choicesE) A) and C)
F) None of the above

Question 4

What are the three conditions that generally require product adaptation in consumer goods?

Accepted Answer

A)  R&D time, falling revenue and target market expectations
B)  Falling profit, market share and economic conditions
C)  Cultural grounding, economic conditions and target markets
D)  Falling revenue, target markets and layoutE) A) and D)
F) A) and C)

Question 5

In some cases, the situation in a developing market may require backward innovation; that is, the market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not part of company considerations in factors affecting product-adaptation decisions?

Accepted Answer

A)  Market opportunity
B)  Cost of adapting
C)  Customer characteristics, expectations and preferences
D)  ResourcesE) B) and D)
F) C) and D)

Question 7

What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign market in regards to standardisation and adaptation?

Accepted Answer

Marketers may routinely exaggerate the attractiveness of international markets, especially in terms of their similarity.Despite the dramatic impact of globalisation as far as market convergence is concerned, distances, especially cultural and economic, challenge the marketer to be vigilant.The international marketer must pay careful attention to variables that may call for an adaptation in the product offering.The target market will influence the adaptation decision through factors such as government regulation and customer preferences and expectations.The product itself may not be in a form ready for international market entry in terms of its brand name, its package or its appearance.

Question 8

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

Accepted Answer

A)  trademark.
B)  market position.
C)  brand.
D)  image.E) B) and C)
F) A) and D)

Question 9

Customers are no longer satisfied with simply having a product: they want it to precisely meet their needs and preferences.____________ requires working with existing product technology, often in modular form, to create specific product bundles for a particular customer.

Accepted Answer

A)  Mass customisation
B)  Economies of scale
C)  Mass standardisation
D)  Mass variationsE) B) and D)
F) C) and D)

Question 10

Google was forced by the Chinese government to establish a new site, Google.cn.

Accepted Answer

A) True 
 B)False

Question 11

Non-tariff barriers:

Accepted Answer

A)  are usually in place to keep foreign products out of a market.
B)  are usually designed to protect domestic producers.
C)  are usually designed to make domestic producers more efficient.
D)  are usually in place to keep foreign products out of a market and are usually designed to protect domestic producers.E) B) and D)
F) B) and C)

Question 12

In international marketing, the brand:

Accepted Answer

A)  is made up of vocalisable and non-vocalisable parts.
B)  is difficult to establish worldwide even though brand names travel well.
C)  is a generic term referring to a product feature but this term is often confused with the electronic 'brand' identification system used in many countries.
D)  is made up of vocalisable and tangible parts.E) A) and B)
F) None of the above

Question 13

A customer attaches value to a product in proportion to its perceived ability to help solve problems or meet needs.

Accepted Answer

A) True 
 B)False

Question 14

The colour white is gaining popularity in industrialised countries because name brands want to be confused with generic products.

Accepted Answer

A) True 
 B)False  False

Question 15

Consumption patterns affecting product adaptation include:

Accepted Answer

A)  pattern of purchase and pattern of usage.
B)  pattern of usage and social acceptability pattern.
C)  pattern elements and social acceptability pattern.
D)  pattern of purchase and element pattern.E) A) and C)
F) B) and C)

Question 16

An unauthorised representation of a copyrighted work, a patented invention or a trademark is called an imitated good.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is not a factor in encouraging standardisation?

Accepted Answer

A)  Economies of scale in production
B)  Economies in product R&D
C)  Local competition
D)  Economies in marketingE) A) and D)
F) All of the above

Question 18

Products can be differentiated by their composition, by their country of origin, by their tangible features such as packaging or quality, or by their core features such as warranty.

Accepted Answer

A) True 
 B)False

Question 19

What is not a factor that affects decision related to product adaptation?

Accepted Answer

A)  Regional, country or local characteristics
B)  National characteristics
C)  Product characteristics
D)  Company considerationsE) B) and C)
F) A) and D)

Question 20

Government regulations are probably the single most important factor contributing to product adaptation and, because of bureaucratic red tape, often the most cumbersome and frustrating factor to deal with.

Accepted Answer

A) True 
 B)False

Exam 9: Product policy and adaptation in international markets

Companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design:

Correct Answer
verified

Economic integration usually reduces discriminatory governmental regulation.

Correct Answer
verified
True

The product adaptation decision is as influenced by _______ as by governmental influences.

Correct Answer
verified

What are the three conditions that generally require product adaptation in consumer goods?

Correct Answer
verified

In some cases, the situation in a developing market may require backward innovation; that is, the market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions.

Correct Answer
verified

Which of the following is not part of company considerations in factors affecting product-adaptation decisions?

Correct Answer
verified

What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign market in regards to standardisation and adaptation?

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

Correct Answer
verified

Customers are no longer satisfied with simply having a product: they want it to precisely meet their needs and preferences.____________ requires working with existing product technology, often in modular form, to create specific product bundles for a particular customer.

Correct Answer
verified

Google was forced by the Chinese government to establish a new site, Google.cn.

Correct Answer
verified

Non-tariff barriers:

Correct Answer
verified

In international marketing, the brand:

Correct Answer
verified

A customer attaches value to a product in proportion to its perceived ability to help solve problems or meet needs.

Correct Answer
verified

The colour white is gaining popularity in industrialised countries because name brands want to be confused with generic products.

Correct Answer
verified
False

Consumption patterns affecting product adaptation include:

Correct Answer
verified

An unauthorised representation of a copyrighted work, a patented invention or a trademark is called an imitated good.

Correct Answer
verified

Which of the following is not a factor in encouraging standardisation?

Correct Answer
verified

Products can be differentiated by their composition, by their country of origin, by their tangible features such as packaging or quality, or by their core features such as warranty.

Correct Answer
verified

What is not a factor that affects decision related to product adaptation?

Correct Answer
verified

Government regulations are probably the single most important factor contributing to product adaptation and, because of bureaucratic red tape, often the most cumbersome and frustrating factor to deal with.

Correct Answer
verified

Exam 9: Product policy and adaptation in international markets

Companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design:

Correct AnswerverifiedShow Answer

Economic integration usually reduces discriminatory governmental regulation.

Correct AnswerverifiedTrue

The product adaptation decision is as influenced by _______ as by governmental influences.

Correct AnswerverifiedShow Answer

What are the three conditions that generally require product adaptation in consumer goods?

Correct AnswerverifiedShow Answer

In some cases, the situation in a developing market may require backward innovation; that is, the market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions.

Correct AnswerverifiedShow Answer

Which of the following is not part of company considerations in factors affecting product-adaptation decisions?

Correct AnswerverifiedShow Answer

What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign market in regards to standardisation and adaptation?

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

Correct AnswerverifiedShow Answer

Customers are no longer satisfied with simply having a product: they want it to precisely meet their needs and preferences.____________ requires working with existing product technology, often in modular form, to create specific product bundles for a particular customer.

Correct AnswerverifiedShow Answer

Google was forced by the Chinese government to establish a new site, Google.cn.

Correct AnswerverifiedShow Answer

Non-tariff barriers:

Correct AnswerverifiedShow Answer

In international marketing, the brand:

Correct AnswerverifiedShow Answer

A customer attaches value to a product in proportion to its perceived ability to help solve problems or meet needs.

Correct AnswerverifiedShow Answer

The colour white is gaining popularity in industrialised countries because name brands want to be confused with generic products.

Correct AnswerverifiedFalse

Consumption patterns affecting product adaptation include:

Correct AnswerverifiedShow Answer

An unauthorised representation of a copyrighted work, a patented invention or a trademark is called an imitated good.

Correct AnswerverifiedShow Answer

Which of the following is not a factor in encouraging standardisation?

Correct AnswerverifiedShow Answer

Products can be differentiated by their composition, by their country of origin, by their tangible features such as packaging or quality, or by their core features such as warranty.

Correct AnswerverifiedShow Answer

What is not a factor that affects decision related to product adaptation?

Correct AnswerverifiedShow Answer

Government regulations are probably the single most important factor contributing to product adaptation and, because of bureaucratic red tape, often the most cumbersome and frustrating factor to deal with.

Correct AnswerverifiedShow Answer

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True

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False

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