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Exam 10: Channels of Distribution

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Question 31

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If a pharamacy and a department store are competing, it would be vertical competition.

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B) False

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Question 32

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Describe three possible growth strategies for retailers.

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One way for a retailer to grow is to off...

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Question 33

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The extensiveness of distribution channels is related to the brand's life cycle or the company's maturity in the marketplace.

Everyone in the distribution network is involved with customer-oriented activities.

Many consumer packaged goods are distributed intensively. Why?

Coupons are an example of pull marketing.

In push marketing, the manufacturer targets rather than .

Tech Gadgets Co. is revamping its distribution strategy. If the goods manufactured by Tech Gadgets Co. are simple, inexpensive, easily transported, it is typical that they would be distributed widely and .

Discuss the role of catalog sales in the current world of e-commerce.

Buyers and sellers usually come to the table as equals when bargaining.

Executives at Inspiron Company disagree as to which channel partners are the best fit for their business. One executive says that a particular channel partner's interactions with customers is not in sync with Inspiron Company's vision and mission statement. When channel partners differ in their opinions on how to please customers and maximize profit, such as the case between Inspiron Company and its channel partner, conflict can arise.

"Push" and "pull" refer simply to whether the manufacturer targets consumers or channel partners with its marketing communications.

Company ABC is trying to determine which products it should introduce. It is more efficient for Company ABC to produce a large quantity of a limited number of goods.

If Sony opened its own retail stores, that would be "backward integration."

The determination of the size of a sales force is usually done via some estimation of expected .

PizzaPie Company plans for explosive growth over the next five years. The company might consider creating a franchise system to enable multi-site expansion.

The types of goods that require a sales force are less expensive than those that don't.

Companies cannot succeed without distribution partners.

Network Supplies, Inc. manufactures and sells an undifferentiated product line. Its products are very similar to others available in the marketplace. Thus, the quality of the company's sales force is likely to be the most significant means of differentiation for the firm.

An important form of international channel support these days is "global outsourcing."