Filters
Question type
Study Flashcards

________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.


A) Research and development channels
B) Upstream channels
C) Marketing channels
D) Raw materials suppliers
E) Backward integration chains

F) A) and B)
G) A) and C)

Correct Answer

verifed

verified

Explain integrated logistics management and the different ways through which a company can achieve it.

Correct Answer

verifed

verified

The concept of integrated logistics mana...

View Answer

Supply chain management involves managing both upstream and downstream value-added flows of materials.

A) True
B) False

Correct Answer

verifed

verified

A vertical marketing system is one in which the producer is always the dominant member of the channel.

A) True
B) False

Correct Answer

verifed

verified

Intensive distribution occurs when only one intermediary is used by a producer to sell all its products.

A) True
B) False

Correct Answer

verifed

verified

Which of the following is true of an intensive distribution strategy?


A) It gives sole rights to select dealers in a given area.
B) It strives to make products available where and when consumers want them.
C) Compared with other distribution strategies, it uses the least number of intermediaries to sell products.
D) Compared with other distribution strategies, it provides the best support for dealers of luxury products.
E) It discards traditional intermediaries and uses direct marketing to reach customers.

F) A) and C)
G) A) and D)

Correct Answer

verifed

verified

An independent logistics provider that performs all of the functions required to get a client's product to market is known as a third-party logistics (3PL)provider.

A) True
B) False

Correct Answer

verifed

verified

Which type of channel arrangement does a franchise organization most likely follow?


A) administered vertical marketing system
B) horizontal marketing system
C) contractual vertical marketing system
D) corporate vertical marketing system
E) direct marketing system

F) A) and B)
G) C) and D)

Correct Answer

verifed

verified

Which of the following is true of an exclusive dealing arrangement between a producer and a dealer?


A) It prohibits the producer from selling outside the dealer's territory.
B) It prevents the producer from using any other dealer to sell its products regardless of geographical area.
C) It gives the producer's products more shelf power compared to a competitor's products being sold by the dealer.
D) It can be considered illegal if it increases competition substantially.
E) It does not allow other producers to sell to that dealer.

F) C) and D)
G) B) and E)

Correct Answer

verifed

verified

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?


A) water carriers
B) pipeline
C) trucks
D) air carriers
E) railroads

F) A) and C)
G) A) and E)

Correct Answer

verifed

verified

Explain multichannel distribution systems with an example.

Correct Answer

verifed

verified

Multichannel distribution occurs when a ...

View Answer

Full-line forcing is considered an illegal arrangement that violates the Clayton Act.

A) True
B) False

Correct Answer

verifed

verified

A(n) ________ marketing system is a marketing system in which independent firms at different levels of production and distribution join together through binding agreements.


A) corporate vertical
B) horizontal
C) contractual vertical
D) administered vertical
E) direct

F) A) and B)
G) A) and C)

Correct Answer

verifed

verified

Jupiter Steel is the chief provider of metals to Greystone Motors.Greystone Motors has two models of cars-one for commercial and ordinary consumers and another for professional car racing teams.Greystone Motors has designated dealers to sell its commercial cars to consumers,while racing cars are sold directly to the racing teams.In such a distribution channel,which of the following would be considered a horizontal conflict?


A) a conflict between Jupiter Steel and Greystone Motors
B) a conflict between Jupiter Steel and Greystone dealers
C) a conflict between two Greystone Motors car dealerships
D) a conflict between a Greystone Motors car dealership and a racing team
E) a conflict between Greystone Motors and its car dealerships

F) A) and B)
G) D) and E)

Correct Answer

verifed

verified

In a vertical marketing system,producers do not use intermediaries to sell their products.

A) True
B) False

Correct Answer

verifed

verified

Which of the following is an advantage of exclusive dealing between a seller and a dealer?


A) The seller gains more shelf power compared to competitors' products.
B) The seller can avoid using any intermediary and sell the product directly to customers.
C) Customers get more loyal and dependable outlets.
D) The dealer obtains a steady source of supply and more support from the seller.
E) The dealer can freely choose what products to sell without any interference from the seller.

F) B) and C)
G) D) and E)

Correct Answer

verifed

verified

A ________ is made up of a company,its suppliers,distributors,and,ultimately,customers who "partner" with each other to improve the performance of the entire system.


A) manufacturing chain
B) distribution center
C) marketing intermediary
D) value delivery network
E) disintermediation system

F) A) and B)
G) None of the above

Correct Answer

verifed

verified

What are the responsibilities of channel members?

Correct Answer

verifed

verified

The producer and the intermediaries need...

View Answer

Which of the following would be considered an upstream partner in a company's supply chain?


A) a firm that resells a finished product and shares the net sales with the producer
B) a firm that provides technical expertise in the production of a product
C) a firm that markets a product to consumers through social media
D) a firm that buys products at wholesale cost from the company
E) a firm that exclusively markets a product to other businesses

F) A) and B)
G) A) and D)

Correct Answer

verifed

verified

What is a contractual vertical marketing system? Give an example of a type of business that works as a contractual VMS.

Correct Answer

verifed

verified

A contractual VMS consists of independen...

View Answer

Showing 61 - 80 of 100

Related Exams

Exam 1

Marketing: Creating and Capturing Customer Value

100 Questions

Exam 2

Company and Marketing Strategy: Partnering to Build Customer Relationships

100 Questions

Exam 3

Analyzing the Marketing Environment

100 Questions

Exam 4

Managing Marketing Information to Gain Customer Insights

100 Questions

Exam 5

Understanding Consumer and Business Buyer Behavior

100 Questions

Exam 6

Customer-Driven Marketing Strategy: Creating Value for Target Customers

100 Questions

Exam 7

Products,Services,and Brands: Building Customer Value

100 Questions

Exam 8

New Product Development and Product Life Cycle Strategies

100 Questions

Exam 9

Pricing: Understanding and Capturing Customer Value

100 Questions

Exam 11

Retailing and Wholesaling

100 Questions

Exam 12

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

100 Questions

Exam 13

Personal Selling and Sales Promotion

100 Questions

Exam 14

Direct, Online, Social Media, and Mobile Marketing

100 Questions

Exam 15

The Global Marketplace

100 Questions

Exam 16

Social Responsibility and Ethics

100 Questions

Show Answer