Question 1

What is the most profound change for firms at the global marketing stage of internationalization?

Accepted Answer

A)   More than half of the multinational firm's revenue is generated from domestic markets.
B)   Sales to foreign markets are made as and when goods become available.
C)   Temporary surpluses marketed in foreign markets is the only element of internationalization.
D)   Companies treat the world, along with home market, as one market.
E)   Domestic demand always exceeds the firm's production capacity.F) A) and E)
G) A) and D)

Question 2

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Accepted Answer

Assuming the necessary overall corporate...

Question 3

Describe the four trends that have been pointed to as influencers for the role of international business for the future. Explain how these four trends will affect international business.

Accepted Answer

Of all the events and trends affecting g...

Question 4

What are the two primary obstacles to success in international marketing and how do they affect the international marketer?

Accepted Answer

The primary obstacles to success in inte...

Question 5

Kelly Reeves is in charge of a new marketing effort directed toward Peru. In order for her company to market effectively and distribute to all of Peru's major cities, Kelly must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of these foreign environment uncontrollable variables would be a chief concern as Kelly devises her firm's logistics plan?

Accepted Answer

A)   price
B)   product
C)   geography and infrastructure
D)   promotional strategies
E)   channels of distributionF) D) and E)
G) C) and D)

Question 6

Which firm seems better equipped for internationalization?

Accepted Answer

A)   a firm that sells its products only to those foreign customers who directly contact the firm
B)   a firm that has a production capacity that is larger than home market demand
C)   a firm that focuses its production activities on meeting the demands in the home market
D)   a firm that has a culturally diverse employee profile but few competitive offerings at the global level
E)   a firm that has little intention of maintaining a continuous market representationF) A) and B)
G) All of the above

Question 7

What is an accurate description of the relationship between international business and domestic business?

Accepted Answer

A)   The domestic economic climate has no effect on a company's competitive position in foreign markets.
B)   Domestic businesses must focus on capital mobility toward international businesses before capital generation.
C)   Countries must not restrict foreign investment even if domestic economic conditions deteriorate.
D)   The ability to invest abroad is to a large extent a function of domestic economic vitality.
E)   Domestic businesses are more viable than international businesses as capital tends to move toward minimum use.F) A) and E)
G) A) and D)

Question 8

A globally aware manager is characterized by

Accepted Answer

A)   using one's home culture's values alone to market one's products in foreign countries
B)   accepting the cultural ways of another individual as his or her own
C)   tolerating cultural differences and allowing others to be different and equal
D)   discarding one's home culture's standards to adopt the global cultural standards
E)   controlling any influences that the global cultural standards may have on the marketing processF) B) and C)
G) A) and E)

Question 9

What is the most effective way to achieve organizational global awareness?

Accepted Answer

A)   hiring entry-level employees based on the sole criterion of global awareness
B)   organizing frequent employee trips to foreign cultures to increase their sensitivity
C)   increasing the diversity mix of the front-level employee profile
D)   having a culturally diverse senior executive staff or board of directors
E)   promoting social networking as a means to improve inter-cultural communicationF) B) and E)
G) A) and D)

Question 10

Today, becoming international is a luxury only some companies can afford.

Accepted Answer

A) True 
 B)False

Question 11

Discuss some of the U.S.-based companies that are now foreign controlled and describe how U.S. companies have been affected by this.

Accepted Answer

Student examples may vary. Many familiar...

Question 12

What is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Accepted Answer

A)   They do not begin internationalization at these stages.
B)   They take a strategic approach to decision making regarding international expansion.
C)   They are more reactive in nature and embark on internationalization without planning.
D)   They intend to maintain a continuous market representation in foreign markets.
E)   They are a result of dedicated production capacity maintained for foreign markets.F) A) and E)
G) A) and D)

Question 13

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

Accepted Answer

A) True 
 B)False

Question 14

List and briefly explain the domestic environment uncontrollable elements that influence an international marketer.

Accepted Answer

The aspects of the domestic environment ...

Question 15

Brett, who is from Ohio, has taken a job in Thailand. Last week, he was confronted with a personnel issue and resolved it by saying that "In the U.S., you would be given one warning and then fired for this type of behavior." Brett did not take into account that company standards might differ in Thailand and the employee was acting appropriately. Which obstacle to international marketing does this demonstrate?

Accepted Answer

A)   collectivism
B)   self-reference criterion
C)   tragedy of the commons
D)   individualism
E)   marketing myopiaF) C) and D)
G) A) and E)

Question 16

Commercial contracts with a Chinese company can only be entered into if that company is considered a "legal person."

Accepted Answer

A) True 
 B)False

Question 17

Marketers must be especially cognizant of ________ for both domestic and international markets because of the dominantly uncontrollable nature of this factor.

Accepted Answer

A)   price
B)   promotion
C)   research activities
D)   political/legal forces
E)   channels of distributionF) B) and D)
G) A) and D)

Question 18

Companies from the Netherlands are the leading group of investors in the United States.

Accepted Answer

A) True 
 B)False

Question 19

In the context of stages of international marketing involvement, a company's product reaches a foreign market without any conscious effort on the part of a marketer during which stage of the process?

Accepted Answer

A)   infrequent foreign marketing stage
B)   regular foreign marketing stage
C)   no direct foreign marketing stage
D)   international marketing stage
E)   global marketing stageF) B) and C)
G) All of the above

Question 20

John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision.

Accepted Answer

A) True 
 B)False

Exam 1: The Scope and Challenge of International Marketing

Commercial contracts with a Chinese company can only be entered into if that company is considered a "legal person."

Correct Answer
verified

Marketers must be especially cognizant of ________ for both domestic and international markets because of the dominantly uncontrollable nature of this factor.

Correct Answer
verified

What is the most profound change for firms at the global marketing stage of internationalization?

Correct Answer
verified

John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision.

Correct Answer
verified

What is the most effective way to achieve organizational global awareness?

Correct Answer
verified

Which firm seems better equipped for internationalization?

Correct Answer
verified

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

Correct Answer
verified

What are the two primary obstacles to success in international marketing and how do they affect the international marketer?

Correct Answer
verified
The primary obstacles to success in inte...
View Answer

A globally aware manager is characterized by

Correct Answer
verified

Correct Answer
verified

Today, becoming international is a luxury only some companies can afford.

Correct Answer
verified

In the context of stages of international marketing involvement, a company's product reaches a foreign market without any conscious effort on the part of a marketer during which stage of the process?

Correct Answer
verified

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Correct Answer
verified
Assuming the necessary overall corporate...
View Answer

Companies from the Netherlands are the leading group of investors in the United States.

Correct Answer
verified

Describe the four trends that have been pointed to as influencers for the role of international business for the future. Explain how these four trends will affect international business.

Correct Answer
verified
Of all the events and trends affecting g...
View Answer

What is an accurate description of the relationship between international business and domestic business?

Correct Answer
verified

Discuss some of the U.S.-based companies that are now foreign controlled and describe how U.S. companies have been affected by this.

Correct Answer
verified
Student examples may vary. Many familiar...
View Answer

Correct Answer
verified

What is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Correct Answer
verified

List and briefly explain the domestic environment uncontrollable elements that influence an international marketer.

Correct Answer
verified
The aspects of the domestic environment ...
View Answer

Exam 1: The Scope and Challenge of International Marketing

Commercial contracts with a Chinese company can only be entered into if that company is considered a "legal person."

Correct AnswerverifiedShow Answer

Marketers must be especially cognizant of ________ for both domestic and international markets because of the dominantly uncontrollable nature of this factor.

Correct AnswerverifiedShow Answer

What is the most profound change for firms at the global marketing stage of internationalization?

Correct AnswerverifiedShow Answer

John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision.

Correct AnswerverifiedShow Answer

What is the most effective way to achieve organizational global awareness?

Correct AnswerverifiedShow Answer

Which firm seems better equipped for internationalization?

Correct AnswerverifiedShow Answer

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

Correct AnswerverifiedShow Answer

What are the two primary obstacles to success in international marketing and how do they affect the international marketer?

Correct AnswerverifiedThe primary obstacles to success in inte...View AnswerShow Answer

A globally aware manager is characterized by

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Today, becoming international is a luxury only some companies can afford.

Correct AnswerverifiedShow Answer

In the context of stages of international marketing involvement, a company's product reaches a foreign market without any conscious effort on the part of a marketer during which stage of the process?

Correct AnswerverifiedShow Answer

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Correct AnswerverifiedAssuming the necessary overall corporate...View AnswerShow Answer

Companies from the Netherlands are the leading group of investors in the United States.

Correct AnswerverifiedShow Answer

Describe the four trends that have been pointed to as influencers for the role of international business for the future. Explain how these four trends will affect international business.

Correct AnswerverifiedOf all the events and trends affecting g...View AnswerShow Answer

What is an accurate description of the relationship between international business and domestic business?

Correct AnswerverifiedShow Answer

Discuss some of the U.S.-based companies that are now foreign controlled and describe how U.S. companies have been affected by this.

Correct AnswerverifiedStudent examples may vary. Many familiar...View AnswerShow Answer

Correct AnswerverifiedShow Answer

What is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Correct AnswerverifiedShow Answer

List and briefly explain the domestic environment uncontrollable elements that influence an international marketer.

Correct AnswerverifiedThe aspects of the domestic environment ...View AnswerShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The primary obstacles to success in inte...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Assuming the necessary overall corporate...
View Answer

Correct Answer
verified

Correct Answer
verified
Of all the events and trends affecting g...
View Answer

Correct Answer
verified

Correct Answer
verified
Student examples may vary. Many familiar...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The aspects of the domestic environment ...
View Answer