Question 1

The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:

Accepted Answer

A)  demographics.
B)  polycentrics.
C)  behavioral characteristics.
D)  benefits sought.
E)  psychographics.F) A) and D)
G) A) and B)

Question 2

The strategy that identifies a brand as a symbol of a particular global segment is known as:

Accepted Answer

A)  foreign consumer culture positioning.
B)  global consumer culture positioning.
C)  local consumer culture positioning.
D)  global market positioning.
E)  demographic market positioning.F) A) and B)
G) B) and D)

Question 3

Which of the following criteria should marketers use when assessing opportunity in global target markets?

Accepted Answer

A)  current size of the segment
B)  anticipated growth potential
C)  competition
D)  compatibility with company's overall objectives
E)  all of the aboveF) B) and E)
G) A) and E)

Question 4

For behavior segmentation,marketers use the 80\20 rule when assessing the consumers' usage rate,which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

Accepted Answer

A) True 
 B)False

Question 5

According to the World Bank reports,Tanzania has the most mobile money accounts per 1,000 adults for any African country.

Accepted Answer

A) True 
 B)False

Question 6

Nutraceuticals are health food products,which are manufactured by:

Accepted Answer

A)  Kraft Foods.
B)  General Mills.
C)  Campbell's soups.
D)  Nestlé foods.
E)  Gerber foods.F) B) and D)
G) B) and C)

Question 7

Managers must decide how well a company's product fits the country market by asking all of the following questions except:

Accepted Answer

A)  Will adaptation be required?
B)  Will import restriction drive up the product price?
C)  Is it advisable to source locally?
D)  Will strong home currency have an adverse impact on product price?
E)  Will it be possible to neglect home-country regulations?F) A) and D)
G) None of the above

Question 8

Despite having comparable per capita incomes,other industrialized countries are nevertheless quite small in terms of total annual income.

Accepted Answer

A) True 
 B)False

Question 9

India has the youngest demographic profile among the world's large nations.

Accepted Answer

A) True 
 B)False

Question 10

Ericsson,IKEA,and other companies based in Sweden have looked beyond their borders for significant growth market because:

Accepted Answer

A)  Sweden has high total annual income.
B)  Sweden has low total annual income.
C)  Sweden has a fairly small population.
D)  Sweden is landlocked geographically.
E)  Sweden has relaxed export policies.F) None of the above
G) A) and C)

Question 11

The feasibility of targeting a particular market segment can be negatively impacted by various factors.Which of the following is not one of those factors?

Accepted Answer

A)  regulatory hurdles
B)  cultural barriers
C)  lack of distribution system
D)  time required to establish business
E)  surplus demandF) B) and E)
G) A) and B)

Question 12

Differentiated global marketing represents a more ambitious approach than concentrated target marketing.

Accepted Answer

A) True 
 B)False

Question 13

The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil,Russia,India,and China.However,these companies have to understand:

Accepted Answer

A)  that women's preferences for cosmetics are the same in all countries.
B)  that Chinese consumers are not willing to invest in beauty products.
C)  what beauty means to Chinese women.
D)  that working Indian women currently prefer only local brands.
E)  cosmetics are preferred mostly by the top end of the market in China.F) A) and B)
G) A) and C)

Question 14

Demographic segmentation is based on measurable characteristics of populations that includes all of the following examples except:

Accepted Answer

A)  Southeast Asia's population numbers 600 million,70 percent of whom are younger than the age of 40.
B)  India has the youngest demographic profile among the world's large nations,and two-thirds of its population is younger than age 35.
C)  Disney hopes to capitalize on the huge number of young people and their incomes as a means to extend its brand.
D)  the United States is home to 28.4 million foreign-born residents with combined income of $233 billion.
E)  in the EU,the number of consumers aged 16 and younger is rapidly approaching the number of consumers aged 60 and older.F) B) and D)
G) C) and D)

Question 15

From a marketing point of view,the Hispanic American segments represent a great opportunity.Realizing the importance,give an example of a company which is planning to target this group?

Accepted Answer

Modelo Especial is a Mexican beer brand ...

Question 16

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

Accepted Answer

A framework for selecting target markets...

Question 17

What are some of the pitfalls in assessing market potential and choosing target markets or segments?

Accepted Answer

After segmenting a market,the next impor...

Question 18

An example of a trap that marketers can set for themselves while targeting a foreign market is to:

Accepted Answer

A)  overstate the size and short-term attractiveness of individual country markets.
B)  realize that short-term profit and revenue growth objectives may be hard to achieve.
C)  restrain from being persistent to enter a country market.
D)  ignore shareholders' or competitors' pressure not to "miss out" on a strategic opportunity.
E)  enter a market based on time-consuming rigorous market analysis.F) A) and D)
G) A) and C)

Question 19

After segmenting potential markets in terms of a single demographic variable,"income," a company can reach the most affluent market by targeting fewer than ________ nations.

Accepted Answer

A)  10
B)  15
C)  20
D)  25
E)  30F) A) and C)
G) None of the above

Question 20

What factors should be considered by cosmetic companies to be successful in markets in Brazil,Russia,India,and China?

Accepted Answer

Noting that there is no "one-size-fits-a...

Exam 7: Segmentation,targeting,and Positioning

Nutraceuticals are health food products,which are manufactured by:

Correct AnswerverifiedShow Answer

An example of a trap that marketers can set for themselves while targeting a foreign market is to:

Correct AnswerverifiedShow Answer

Ericsson,IKEA,and other companies based in Sweden have looked beyond their borders for significant growth market because:

Correct AnswerverifiedShow Answer

Demographic segmentation is based on measurable characteristics of populations that includes all of the following examples except:

Correct AnswerverifiedShow Answer

Despite having comparable per capita incomes,other industrialized countries are nevertheless quite small in terms of total annual income.

Correct AnswerverifiedShow Answer

What are some of the pitfalls in assessing market potential and choosing target markets or segments?

Correct AnswerverifiedAfter segmenting a market,the next impor...View AnswerShow Answer

After segmenting potential markets in terms of a single demographic variable,"income," a company can reach the most affluent market by targeting fewer than ________ nations.

Correct AnswerverifiedShow Answer

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

Correct AnswerverifiedA framework for selecting target markets...View AnswerShow Answer

Which of the following criteria should marketers use when assessing opportunity in global target markets?

Correct AnswerverifiedShow Answer

The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil,Russia,India,and China.However,these companies have to understand:

Correct AnswerverifiedShow Answer

The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:

Correct AnswerverifiedShow Answer

The strategy that identifies a brand as a symbol of a particular global segment is known as:

Correct AnswerverifiedShow Answer

According to the World Bank reports,Tanzania has the most mobile money accounts per 1,000 adults for any African country.

Correct AnswerverifiedShow Answer

India has the youngest demographic profile among the world's large nations.

Correct AnswerverifiedShow Answer

Managers must decide how well a company's product fits the country market by asking all of the following questions except:

Correct AnswerverifiedShow Answer

From a marketing point of view,the Hispanic American segments represent a great opportunity.Realizing the importance,give an example of a company which is planning to target this group?

Correct AnswerverifiedModelo Especial is a Mexican beer brand ...View AnswerShow Answer

For behavior segmentation,marketers use the 80\20 rule when assessing the consumers' usage rate,which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

Correct AnswerverifiedShow Answer

The feasibility of targeting a particular market segment can be negatively impacted by various factors.Which of the following is not one of those factors?

Correct AnswerverifiedShow Answer

What factors should be considered by cosmetic companies to be successful in markets in Brazil,Russia,India,and China?

Correct AnswerverifiedNoting that there is no "one-size-fits-a...View AnswerShow Answer

Differentiated global marketing represents a more ambitious approach than concentrated target marketing.

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
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After segmenting a market,the next impor...
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Correct Answer
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A framework for selecting target markets...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Modelo Especial is a Mexican beer brand ...
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Correct Answer
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Correct Answer
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Correct Answer
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Noting that there is no "one-size-fits-a...
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Correct Answer
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