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In order to determine if a hotel development project would likely succeed, we would perform a


A) feasibility study
B) operating assessment
C) trust initiative
D) property appraisal

E) A) and D)
F) None of the above

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In franchising, the franchisee is granted rights to


A) change the name of the business
B) use trademarks, operating procedures and other business procedures
C) full ownership of the building
D) full ownership of the land

E) All of the above
F) B) and C)

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An organization that rates and classifies hotels and awards them Diamonds is the


A) American Hotel & Motel Association
B) United States Automobile Club
C) American Automobile Association
D) Exxon Excellence Association

E) B) and C)
F) A) and B)

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List three popular forms of ownership used in the lodging industry that allow for rapid expansion.

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Franchisin...

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Hotels that are a cross between a chain and a marketing group for independent hotels are classified as


A) independent hotels
B) chain hotels
C) corporate hotels
D) quasi -chain

E) B) and C)
F) B) and D)

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Hotels and motels that are part of a ________ share a centralized reservation system and a common image, logo or advertising slogan.


A) franchise
B) referral association
C) REIT
D) proprietorship

E) B) and D)
F) C) and D)

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Franchising fees vary according to the agreements between franchisee and franchisor but the usual fees are between ________ of room revenue


A) 4 and 5%
B) 3 and 4%
C) 2 and 3%
D) 5 and 6%

E) All of the above
F) A) and C)

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List the six main types of hotels by price segment and give two examples of each. Outline a general profile of the typical customer for each segment.

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In this question, the student needs to l...

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Purchasing the right to use a company's trademark and copyrighted materials is known as


A) a partnership
B) franchising
C) leasing
D) syndication

E) C) and D)
F) B) and D)

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Compare and contrast the following concepts: franchise, partnership, leasing and syndication.

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Students should cover the positive aspec...

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City center, resort, airport and freeway are all examples of hotels being classified by


A) location
B) service
C) amenities
D) price

E) All of the above
F) A) and B)

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The following are characteristics of airport hotels EXCEPT:


A) airport shuttle service
B) budget focused
C) 200 -600 rooms
D) full service

E) B) and D)
F) B) and C)

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Casino hotels


A) are focusing more on the budget traveler
B) are marketing themselves as business hotels
C) are becoming more family friendly
D) make more money from gaming than from rooms

E) None of the above
F) A) and D)

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Showing 21 - 33 of 33

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