Question 1

The supply chain management involves managing both upstream and downstream value-added flows of materials.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is one of the most cost-effective modes for shipping large amounts of bulk products-coal,sand,minerals,and farm and forest products-over long distances in the United States?

Accepted Answer

A)  airfreight
B)  water carriers
C)  pipeline
D)  trucks
E)  railroadsF) A) and C)
G) C) and D)

Question 3

When the seller requires that only certain dealers carry its products and also that these dealers not handle competitors' products,its strategy is known as ________.

Accepted Answer

A)  horizontal restraint of trade
B)  horizontal market division
C)  selective distribution
D)  disintermediation
E)  exclusive dealingF) C) and E)
G) B) and D)

Question 4

Full-line forcing is a type of exclusive distribution.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a mode of transportation for high-value merchandise over short hauls with flexible routing and time schedules?

Accepted Answer

A)  water carriers
B)  pipeline
C)  trucks
D)  airfreight
E)  railroadsF) A) and B)
G) B) and D)

Question 6

Which of the following is true of a vertical marketing system?

Accepted Answer

A)  It occurs when two or more companies at one level join together to follow a new marketing opportunity.
B)  It occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.
C)  It does not give overall power to any one member in the channel.
D)  It has each channel member acting as a separate business unit trying to maximize its own profits.
E)  It has one channel member owning all the other channel members, or has contracts with all other channel members.F) C) and D)
G) B) and D)

Question 7

What is marketing logistics? What are the different flows of products through the supply chain?

Accepted Answer

Marketing logistics-also called physical...

Question 8

BesMart is a retail chain outlet that is planning a change in its inventory management.Being a retail outlet,BesMart has a huge inventory of products.The products,which were being stored in outdated warehouses,are being moved to computerized distribution centers.Which of the following would help BesMart improve its inventory management without affecting the supply chain?

Accepted Answer

A)  lower the supply input until the shift to distribution centers is complete
B)  use intensive distribution techniques to move out products
C)  use RFID tags to track products during the shift
D)  avoid storage of products from reverse distribution
E)  hold any back orders until the shift to distribution centers is completeF) A) and C)
G) C) and D)

Question 9

Which of the following is true of downstream channels in a company's supply chain?

Accepted Answer

A)  They provide their expertise in product design and production.
B)  They produce the products and services of the company.
C)  They supply raw materials and components to the company.
D)  They contribute financially to the company during production.
E)  They form an intermediary link between the company and its customers.F) B) and D)
G) A) and B)

Question 10

Crowbar Records used to sell its music,in CDs,through a network of retail outlets,record stores,and music dealers.After the advent of MP3 technology,it decided to shift from using any of these agents and sell its music independently from the company's Web site,using personal mail,and other social networking techniques to inform potential customers about upcoming music and promotions.Which of the following types of marketing systems has Crowbar newly adopted?

Accepted Answer

A)  administered vertical marketing system
B)  contractual vertical marketing system
C)  horizontal marketing system
D)  direct marketing channel
E)  vertical marketing channelF) B) and D)
G) B) and C)

Question 11

The Rooster's Car Company has three lines of cars: high-end security cars made for government agencies,commercial cars for consumers and individuals,and professional racing cars.The high-end security cars are sold directly to the government by the company.The consumer cars are sold using dedicated dealers who only sell Rooster's lines at their outlets.Rooster's also makes professional racing cars for a racing team.This is achieved by collaborating with Vivelli Tires,an innovative and renowned tire manufacturer.Rooster's provides the engine and body,while Vivelli provides the tires and its expertise on the racing industry.Which of the following types of marketing systems does the collaboration between Rooster's and Vivelli exemplify?

Accepted Answer

A)  direct marketing system
B)  administered vertical marketing system
C)  corporate vertical marketing system
D)  contractual vertical marketing system
E)  horizontal marketing systemF) B) and D)
G) A) and E)

Question 12

A channel level is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

Accepted Answer

A) True 
 B)False

Question 13

A corporate VMS is a system in which the distribution channels are under common ownership.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is an example of a marketing intermediary?

Accepted Answer

A)  business customer
B)  producer
C)  supplier
D)  retailer
E)  consumerF) A) and B)
G) B) and C)

Question 15

A multichannel marketing system is one in which a producer sells to multiple markets using the same distributional channel.

Accepted Answer

A) True 
 B)False

Question 16

A(n) ________ marketing system is a marketing system in which independent firms at different levels of production and distribution join together through binding agreements.

Accepted Answer

A)  corporate vertical
B)  horizontal
C)  contractual vertical
D)  administered vertical
E)  directF) B) and D)
G) B) and C)

Question 17

In a vendor-managed inventory,the supplier takes full responsibility for managing inventories and deliveries.

Accepted Answer

A) True 
 B)False

Question 18

________ distribution gives a limited number of dealers the sole rights to distribute the company's products in their territories.

Accepted Answer

A)  Inclusive
B)  Partial
C)  Intensive
D)  Exclusive
E)  SelectiveF) D) and E)
G) A) and D)

Question 19

Which of the following is an outbound distribution in a supply chain?

Accepted Answer

A)  unwanted products returned to the producer by resellers
B)  products returned that have to be refurbished by resellers
C)  disposing of broken products returned by resellers
D)  moving products from the factory to customers
E)  products moved to the factory by suppliersF) All of the above
G) A) and D)

Question 20

How are intermediaries chosen by a firm?

Accepted Answer

Companies must determine the number of c...

Exam 10: Marketing Channels Delivering Customer Value

A corporate VMS is a system in which the distribution channels are under common ownership.

Correct Answer
verified

Correct Answer
verified

Which of the following is one of the most cost-effective modes for shipping large amounts of bulk products-coal,sand,minerals,and farm and forest products-over long distances in the United States?

Correct Answer
verified

Which of the following is a mode of transportation for high-value merchandise over short hauls with flexible routing and time schedules?

Correct Answer
verified

When the seller requires that only certain dealers carry its products and also that these dealers not handle competitors' products,its strategy is known as ________.

Correct Answer
verified

The supply chain management involves managing both upstream and downstream value-added flows of materials.

Correct Answer
verified

In a vendor-managed inventory,the supplier takes full responsibility for managing inventories and deliveries.

Correct Answer
verified

Correct Answer
verified

A channel level is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

Correct Answer
verified

What is marketing logistics? What are the different flows of products through the supply chain?

Correct Answer
verified
Marketing logistics-also called physical...
View Answer

Which of the following is an outbound distribution in a supply chain?

Correct Answer
verified

Which of the following is an example of a marketing intermediary?

Correct Answer
verified

Which of the following is true of downstream channels in a company's supply chain?

Correct Answer
verified

A multichannel marketing system is one in which a producer sells to multiple markets using the same distributional channel.

Correct Answer
verified

Correct Answer
verified

How are intermediaries chosen by a firm?

Correct Answer
verified
Companies must determine the number of c...
View Answer

A(n) ________ marketing system is a marketing system in which independent firms at different levels of production and distribution join together through binding agreements.

Correct Answer
verified

________ distribution gives a limited number of dealers the sole rights to distribute the company's products in their territories.

Correct Answer
verified

Full-line forcing is a type of exclusive distribution.

Correct Answer
verified

Which of the following is true of a vertical marketing system?

Correct Answer
verified

Exam 10: Marketing Channels Delivering Customer Value

A corporate VMS is a system in which the distribution channels are under common ownership.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is one of the most cost-effective modes for shipping large amounts of bulk products-coal,sand,minerals,and farm and forest products-over long distances in the United States?

Correct AnswerverifiedShow Answer

Which of the following is a mode of transportation for high-value merchandise over short hauls with flexible routing and time schedules?

Correct AnswerverifiedShow Answer

When the seller requires that only certain dealers carry its products and also that these dealers not handle competitors' products,its strategy is known as ________.

Correct AnswerverifiedShow Answer

The supply chain management involves managing both upstream and downstream value-added flows of materials.

Correct AnswerverifiedShow Answer

In a vendor-managed inventory,the supplier takes full responsibility for managing inventories and deliveries.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A channel level is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

Correct AnswerverifiedShow Answer

What is marketing logistics? What are the different flows of products through the supply chain?

Correct AnswerverifiedMarketing logistics-also called physical...View AnswerShow Answer

Which of the following is an outbound distribution in a supply chain?

Correct AnswerverifiedShow Answer

Which of the following is an example of a marketing intermediary?

Correct AnswerverifiedShow Answer

Which of the following is true of downstream channels in a company's supply chain?

Correct AnswerverifiedShow Answer

A multichannel marketing system is one in which a producer sells to multiple markets using the same distributional channel.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

How are intermediaries chosen by a firm?

Correct AnswerverifiedCompanies must determine the number of c...View AnswerShow Answer

A(n) ________ marketing system is a marketing system in which independent firms at different levels of production and distribution join together through binding agreements.

Correct AnswerverifiedShow Answer

________ distribution gives a limited number of dealers the sole rights to distribute the company's products in their territories.

Correct AnswerverifiedShow Answer

Full-line forcing is a type of exclusive distribution.

Correct AnswerverifiedShow Answer

Which of the following is true of a vertical marketing system?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Marketing logistics-also called physical...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Companies must determine the number of c...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified