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Exam 11: Product, Branding, and Packaging Decisions

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Question 81

Multiple Choice

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When Disney flooded retail stores with products based on its movie Frozen, this illustrated

A) strategic brand alteration.
B) rebranding.
C) brand licensing.
D) brand repositioning.
E) brand scaling.

F) A) and B)
G) C) and D)

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Question 82

True/False

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For the average college student, a retirement account would be a shopping product.

A) True
B) False

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Question 83

Multiple Choice

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Marketers with successful brands sometimes hesitate to expand their brands because

The company Jorge works for has just acquired a regional grocery store chain. The chain has a very strong reputation among consumers in the states in which it operates. The acquired company owns several private-label brands. Jorge has been asked to prepare a brief about the options for retaining the private-label brands that the chain had been selling. What are the key points Jorge should include?

What do the following brands have in common: Clorox bleach , Kleenex tissues, and Band-Aid adhesive bandages?

What is the advantage of a corporate or family brand? Provide an example of one.

Where on a product's packaging would one most likely find information such as nutrient content and country of origin?

Returnable packaging, use of 3D printing, and flexible packaging are examples of

What aspect of the product is being described when a used-car salesperson explains that each car comes with a one-year extended warranty and a two-year maintenance plan?

When personal computers were new, people spent considerable time and energy learning about and investigating choices and options. Now, many consumers replace old computers with little research or investigation. In terms of types of products (specialty, shopping, convenience, and unsought goods), how have personal computers changed?