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Anupam's company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed?


A) control
B) planning
C) implementation
D) design
E) ethics

F) A) and B)
G) C) and D)

Correct Answer

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Business ethics and marketing ethics are synonymous terms.

A) True
B) False

Correct Answer

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