Question 1

GI Designs, a copper furniture manufacturer, increased the price on its copper tabletops by 20 percent for three months to see what the effect would be on its sales. The change in sales is the ________ in this experiment.

Accepted Answer

A)   constraint
B)   dependent variable
C)   decision task
D)   control
E)   independent variableF) A) and B)
G) All of the above

Question 2

Consider the LEGO Group MINDSTORMS product. LEGO Group designers created MINDSTORMS® kits to appeal to middle-school students, among others. When attempting to choose between potential designs, what was the measure of success for use by LEGO Group in this instance?

Accepted Answer

A)   age
B)   gender
C)   assembly time
D)   cost
E)   advertisingF) C) and E)
G) C) and D)

Question 3

By ________, IKEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores.

Accepted Answer

A)   using survey data
B)   employing mystery shoppers
C)   using neuromarketing
D)   interviewing employees
E)   watching consumers in personF) A) and B)
G) A) and C)

Question 4

Qualified members of tracking studies for a new movie are asked three key questions, one of which is

Accepted Answer

A)   How much would you be willing to pay for a ticket?
B)   Who is the target audience for this film?
C)   In your own words, what is the premise of the movie?
D)   Will you see the film?
E)   How would you rate this film?F) B) and D)
G) C) and D)

Question 5

Once a market researcher has defined the problem, developed the research plan, and collected the relevant information, what is the next step in the five-step marketing research approach?

Accepted Answer

A)   set budgets
B)   determine target market
C)   take marketing actions
D)   develop findings
E)   determine if there is a planning gap between desired findings and actual findingsF) None of the above
G) A) and E)

Question 6

Carma Laboratories, Inc., the maker of Carmex lip balm, used ________ to conduct marketing research to understand the nature of online conversations about lip balm.

Accepted Answer

A)   ethnographic research
B)   depth interviews
C)   focus groups
D)   social media
E)   telephone surveysF) A) and D)
G) A) and C)

Exam 7: Marketing Research: From Customer Insights to Actions

Once a market researcher has defined the problem, developed the research plan, and collected the relevant information, what is the next step in the five-step marketing research approach?

Correct Answer
verified

Consider the LEGO Group MINDSTORMS product. LEGO Group designers created MINDSTORMS® kits to appeal to middle-school students, among others. When attempting to choose between potential designs, what was the measure of success for use by LEGO Group in this instance?

Correct Answer
verified

GI Designs, a copper furniture manufacturer, increased the price on its copper tabletops by 20 percent for three months to see what the effect would be on its sales. The change in sales is the ________ in this experiment.

Correct Answer
verified

By ________, IKEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores.

Correct Answer
verified

Qualified members of tracking studies for a new movie are asked three key questions, one of which is

Correct Answer
verified

Carma Laboratories, Inc., the maker of Carmex lip balm, used ________ to conduct marketing research to understand the nature of online conversations about lip balm.

Correct Answer
verified

Exam 7: Marketing Research: From Customer Insights to Actions

Once a market researcher has defined the problem, developed the research plan, and collected the relevant information, what is the next step in the five-step marketing research approach?

Correct AnswerverifiedShow Answer

Consider the LEGO Group MINDSTORMS product. LEGO Group designers created MINDSTORMS® kits to appeal to middle-school students, among others. When attempting to choose between potential designs, what was the measure of success for use by LEGO Group in this instance?

Correct AnswerverifiedShow Answer

GI Designs, a copper furniture manufacturer, increased the price on its copper tabletops by 20 percent for three months to see what the effect would be on its sales. The change in sales is the ________ in this experiment.

Correct AnswerverifiedShow Answer

By ________, IKEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores.

Correct AnswerverifiedShow Answer

Qualified members of tracking studies for a new movie are asked three key questions, one of which is

Correct AnswerverifiedShow Answer

Carma Laboratories, Inc., the maker of Carmex lip balm, used ________ to conduct marketing research to understand the nature of online conversations about lip balm.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified