Question 1

Dae-Ho recently purchased a Uniden cordless phone system using a $10 rebate offer.He filled out the rebate certificate and sent it to an address provided by Uniden.The rebate certificate contained Dae-Ho's full name,his phone number,his address,and some purchase information.Dae-Ho has most likely become part of Uniden's _____ list.

Accepted Answer

A)   compiled
B)   cookies
C)   response
D)   spam
E)   Internet researchF) None of the above
G) C) and D)

Question 2

A(n) _____ is the point at which a customer and a company representative exchange information and develop learning relationships.

Accepted Answer

A)   social contact
B)   interaction
C)   empowering moment
D)   equilibrium point
E)   transactional dyadF) B) and C)
G) B) and D)

Question 3

All of the following are common CRM marketing database applications EXCEPT:

Accepted Answer

A)   cross-selling other products or services
B)   designing targeted marketing communications
C)   activity-based costing applications
D)   improving customer service
E)   campaign managementF) B) and C)
G) A) and C)

Exam 21: Customer Relationship Management (CRM)

A(n) _____ is the point at which a customer and a company representative exchange information and develop learning relationships.

Correct Answer
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All of the following are common CRM marketing database applications EXCEPT:

Correct Answer
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Correct Answer
verified

Exam 21: Customer Relationship Management (CRM)

A(n) _____ is the point at which a customer and a company representative exchange information and develop learning relationships.

Correct AnswerverifiedShow Answer

All of the following are common CRM marketing database applications EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified