Question 1

With the growth of social media and online data collection and analysis, do you think this internet-based research will replace the need for qualitative data Support your position.

Accepted Answer

Clearly not. The student should be able ...

Question 2

Primary research involves analyzing ______data; secondary data involves analyzing ____data.

Accepted Answer

A)   original; existing
B)   existing; original
C)   quantitative; qualitative
D)   qualitative; quantitative
E)   quantitative; existingF) D) and E)
G) B) and D)

Question 3

Qualitative research techniques include all of the following EXCEPT __________________.

Accepted Answer

A)   face-to-face interviews
B)   focus groups
C)   online focus groups
D)   ethnographic methods
E)   numerical survey dataF) C) and E)
G) All of the above

Question 4

What are some of the challenges marketers face in global marketing research that would not be faced in domestic marketing research?

Accepted Answer

Local culture, social customs, language ...

Question 5

Quantitative research relies primarily on the collection and analysis of ______ data.

Accepted Answer

A)   categorical
B)   primary
C)   secondary
D)   numerical
E)   observationalF) A) and C)
G) C) and D)

Question 6

The American Marketing Association defines marketing research as ______ information used to discover marketing opportunities and problems, give directions to marketing actions, track performance; and contribute to a better marketing process overall.

Accepted Answer

A)   any
B)   selective
C)   intensive
D)   complementary
E)   truncatedF) None of the above
G) C) and D) A

Question 7

All of the following are true about the role of social media in global marketing research EXCEPT:

Accepted Answer

A)   The data is freely available and authentic. Escept
B)   Social media providers offer marketers online population samples.
C)   Privacy concerns may affect future usefulness.
D)   Social media providers have been reluctant to share with marketers the information they need to target online ads.
E)   Online research can generate brand perception studies.F) A) and E)
G) B) and E)

Question 8

The typical marketing research process is comprised of the following steps, in order.

Accepted Answer

A)   collect data, define purpose, determine methodology, design research, analyze data, report data
B)   determine methodology, define purpose, design research, collect data, analyze data, report data
C)   design research, define purpose, determine methodology, collect data, analyze data, report data
D)   report data, define purpose, determine methodology, design research, collect data, analyze data
E)   define purpose, determine methodology, design research, collect data, analyze data, report dataF) A) and D)
G) A) and E)

Question 9

Online research encompasses marketing research conducted as follows EXCEPT for ____________.

Accepted Answer

A)   web analytics
B)   mall intercept
C)   online panels
D)   social media channels
E)   online pollsF) B) and C)
G) A) and E) B

Question 10

The most important reasons to perform marketing research include all the following EXCEPT _________.

Accepted Answer

A)   risk management
B)   competitive advantage
C)   reduction of taxation
D)   strategic decision making
E)   tactical decision makingF) A) and C)
G) A) and B)

Question 11

Big data holds considerable potential in managing extremely large data sets. The research firm Big Data Insight Group suggests all the following benefits EXCEPT:

Accepted Answer

A)   dialogue with customers.
B)   sophisticated risk analysis.
C)   tracking advertising flighting.
D)   keeping data safe.
E)   redeveloping products.F) A) and B)
G) C) and E)

Question 12

The emerging marketing research industry includes new entrants that are increasingly providing insight-driven consulting in competition with traditional marketing research. These new entrants include all of the following EXCEPT ______________.

Accepted Answer

A)   social media
B)   online versions of traditional newspapers
C)   management consulting firms
D)   software
E)   business intelligence providersF) C) and D)
G) A) and E) B

Exam 6: Conducting Global Marketing Research

With the growth of social media and online data collection and analysis, do you think this internet-based research will replace the need for qualitative data Support your position.

Correct Answer
verified
Clearly not. The student should be able ...
View Answer

Primary research involves analyzing __data; secondary data involves analyzing data.

Correct Answer
verified

Qualitative research techniques include all of the following EXCEPT __________________.

Correct Answer
verified

What are some of the challenges marketers face in global marketing research that would not be faced in domestic marketing research?

Correct Answer
verified
Local culture, social customs, language ...
View Answer

Quantitative research relies primarily on the collection and analysis of ______ data.

Correct Answer
verified

The American Marketing Association defines marketing research as ______ information used to discover marketing opportunities and problems, give directions to marketing actions, track performance; and contribute to a better marketing process overall.

Correct Answer
verified
A

All of the following are true about the role of social media in global marketing research EXCEPT:

Correct Answer
verified

The typical marketing research process is comprised of the following steps, in order.

Correct Answer
verified

Online research encompasses marketing research conducted as follows EXCEPT for ____________.

Correct Answer
verified
B

The most important reasons to perform marketing research include all the following EXCEPT _________.

Correct Answer
verified

Big data holds considerable potential in managing extremely large data sets. The research firm Big Data Insight Group suggests all the following benefits EXCEPT:

Correct Answer
verified

The emerging marketing research industry includes new entrants that are increasingly providing insight-driven consulting in competition with traditional marketing research. These new entrants include all of the following EXCEPT ______________.

Correct Answer
verified
B

Exam 6: Conducting Global Marketing Research

With the growth of social media and online data collection and analysis, do you think this internet-based research will replace the need for qualitative data Support your position.

Correct AnswerverifiedClearly not. The student should be able ...View AnswerShow Answer

Primary research involves analyzing ______data; secondary data involves analyzing ____data.

Correct AnswerverifiedShow Answer

Qualitative research techniques include all of the following EXCEPT __________________.

Correct AnswerverifiedShow Answer

What are some of the challenges marketers face in global marketing research that would not be faced in domestic marketing research?

Correct AnswerverifiedLocal culture, social customs, language ...View AnswerShow Answer

Quantitative research relies primarily on the collection and analysis of ______ data.

Correct AnswerverifiedShow Answer

The American Marketing Association defines marketing research as ______ information used to discover marketing opportunities and problems, give directions to marketing actions, track performance; and contribute to a better marketing process overall.

Correct AnswerverifiedA

All of the following are true about the role of social media in global marketing research EXCEPT:

Correct AnswerverifiedShow Answer

The typical marketing research process is comprised of the following steps, in order.

Correct AnswerverifiedShow Answer

Online research encompasses marketing research conducted as follows EXCEPT for ____________.

Correct AnswerverifiedB

The most important reasons to perform marketing research include all the following EXCEPT _________.

Correct AnswerverifiedShow Answer

Big data holds considerable potential in managing extremely large data sets. The research firm Big Data Insight Group suggests all the following benefits EXCEPT:

Correct AnswerverifiedShow Answer

The emerging marketing research industry includes new entrants that are increasingly providing insight-driven consulting in competition with traditional marketing research. These new entrants include all of the following EXCEPT ______________.

Correct AnswerverifiedB

Correct Answer
verified
Clearly not. The student should be able ...
View Answer

Primary research involves analyzing __data; secondary data involves analyzing data.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Local culture, social customs, language ...
View Answer

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B