Question 1

Research indicates that being ethical and socially responsible has a number of benefits for the organization. Which of the following IS NOT one of these benefits?

Accepted Answer

A)   Increased customer goodwill
B)   Increased market orientation of the organization
C)   Increased employee commitment and satisfaction
D)   Increased marketing performance
E)   Increased competitive orientationF) A) and C)
G) D) and E)

Question 2

Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan?

Accepted Answer

The importance of marketing ethics and s...

Exam 3: Marketing Ethics and Social Responsibility in Strategic Planning

Research indicates that being ethical and socially responsible has a number of benefits for the organization. Which of the following IS NOT one of these benefits?

Correct Answer
verified

Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan?

Correct Answer
verified
The importance of marketing ethics and s...
View Answer

Exam 3: Marketing Ethics and Social Responsibility in Strategic Planning

Research indicates that being ethical and socially responsible has a number of benefits for the organization. Which of the following IS NOT one of these benefits?

Correct AnswerverifiedShow Answer

Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan?

Correct AnswerverifiedThe importance of marketing ethics and s...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified
The importance of marketing ethics and s...
View Answer