Question 1

---------activities performed by the retailers.

Accepted Answer

A)  assortment of offerings.
B)  holding stock.
C)  extending services.
D)  all of these.E) B) and C)
F) None of the above D

Question 2

"Management is what a manager does" given by.

Accepted Answer

A)  Henry fayol.
B)  F.W.Taylor.
C)  Dinkar Pagare.
D)  none of these.E) A) and C)
F) All of the above C

Question 3

------represents how a retailer is perceived by consumers and others.

Accepted Answer

A)  image.
B)  sales.
C)  profit.
D)  none of these.E) None of the above
F) A) and B)

Question 4

------ gives the product as per the requirements of customers

Accepted Answer

A)  Human resource planning.
B)  Job descriptions.
C)  Job analysis.
D)  MallE) C) and D)
F) A) and C)

Question 5

In retailing there is a direct interaction with-------.

Accepted Answer

A)  producer.
B)  customer.
C)  wholesaler.
D)  all of these.E) A) and B)
F) None of the above

Question 6

Retailer is a person who sells the goods in a---------.

Accepted Answer

A)  large quantities.
B)  small quantities.
C)  both a & b.
D)  none of these.E) B) and D)
F) B) and C)

Question 7

----- is the process of seeking customers towards shop.

Accepted Answer

A)  Selection.
B)  Advertisement.
C)  Compensation.
D)  Recruitment.E) A) and B)
F) A) and C)

Question 8

Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........

Accepted Answer

A)  corner.
B)  dime.
C)  limit.
D)  Shoestring.E) A) and C)
F) None of the above

Question 9

The most important retail marketing decision a retailer has to make is to __________.

Accepted Answer

A)  identify its target market
B)  choose the right service response it wants to support
C)  select the service mix
D)  Develop a nice store atmosphereE) A) and C)
F) None of the above

Question 10

The main objective of the management is--------.

Accepted Answer

A)  profitability.
B)  sales growth.
C)  return on investment
D)  all of these.E) C) and D)
F) A) and C)

Question 11

The fastest growing segment of retailing is __________.

Accepted Answer

A)  nonstore retailing
B)  warehouse stores
C)  hypermarkets
D)  Category killersE) C) and D)
F) B) and D)

Question 12

The term stakeholders which includes-------.

Accepted Answer

A)  stock holders.
B)  consumers.
C)  suppliers.
D)  all the above.E) A) and C)
F) All of the above

Question 13

A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.

Accepted Answer

A)  retail life cycle
B)  wheel-of-retailing
C)  service-assortment
D)  Product life cycleE) C) and D)
F) None of the above

Question 14

The functions of management start with-----.

Accepted Answer

A)  buying.
B)  planning.
C)  organizing.
D)  supervising.E) B) and C)
F) C) and D)

Question 15

The word Retail is derived from the----- word

Accepted Answer

A)  latin
B)  french
C)  english
D)  none of theseE) B) and D)
F) B) and C)

Question 16

Which of the following is NOT an example of non-store retailing?

Accepted Answer

A)  mail order.
B)  party plan
C)  department store
D)  Catalogue shop.E) None of the above
F) A) and B)

Question 17

A retailer's ______________ is the key to its ability to attract customers.

Accepted Answer

A)  location.
B)  pricing system.
C)  promotion system.
D)  Store personnel.E) A) and D)
F) None of the above

Question 18

In retailing there is a direct interaction with-------

Accepted Answer

A)  producer
B)  customer
C)  wholesaler
D)  all of theseE) A) and B)
F) None of the above

Question 19

Human resource management process consists of ------.

Accepted Answer

A)  recruitment.
B)  selection.
C)  training.
D)  all of these.E) B) and D)
F) B) and C) D

Exam 8: Retailing and Marketing

---------activities performed by the retailers.

Correct Answer
verified
D

"Management is what a manager does" given by.

Correct Answer
verified
C

------represents how a retailer is perceived by consumers and others.

Correct Answer
verified

------ gives the product as per the requirements of customers

Correct Answer
verified

In retailing there is a direct interaction with-------.

Correct Answer
verified

Retailer is a person who sells the goods in a---------.

Correct Answer
verified

----- is the process of seeking customers towards shop.

Correct Answer
verified

Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........

Correct Answer
verified

The most important retail marketing decision a retailer has to make is to __________.

Correct Answer
verified

The main objective of the management is--------.

Correct Answer
verified

The fastest growing segment of retailing is __________.

Correct Answer
verified

The term stakeholders which includes-------.

Correct Answer
verified

A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.

Correct Answer
verified

The functions of management start with-----.

Correct Answer
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The word Retail is derived from the----- word

Correct Answer
verified

Which of the following is NOT an example of non-store retailing?

Correct Answer
verified

A retailer's ______________ is the key to its ability to attract customers.

Correct Answer
verified

In retailing there is a direct interaction with-------

Correct Answer
verified

Human resource management process consists of ------.

Correct Answer
verified
D

Exam 8: Retailing and Marketing

---------activities performed by the retailers.

Correct AnswerverifiedD

"Management is what a manager does" given by.

Correct AnswerverifiedC

------represents how a retailer is perceived by consumers and others.

Correct AnswerverifiedShow Answer

------ gives the product as per the requirements of customers

Correct AnswerverifiedShow Answer

In retailing there is a direct interaction with-------.

Correct AnswerverifiedShow Answer

Retailer is a person who sells the goods in a---------.

Correct AnswerverifiedShow Answer

----- is the process of seeking customers towards shop.

Correct AnswerverifiedShow Answer

Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........

Correct AnswerverifiedShow Answer

The most important retail marketing decision a retailer has to make is to __________.

Correct AnswerverifiedShow Answer

The main objective of the management is--------.

Correct AnswerverifiedShow Answer

The fastest growing segment of retailing is __________.

Correct AnswerverifiedShow Answer

The term stakeholders which includes-------.

Correct AnswerverifiedShow Answer

A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.

Correct AnswerverifiedShow Answer

The functions of management start with-----.

Correct AnswerverifiedShow Answer

The word Retail is derived from the----- word

Correct AnswerverifiedShow Answer

Which of the following is NOT an example of non-store retailing?

Correct AnswerverifiedShow Answer

A retailer's ______________ is the key to its ability to attract customers.

Correct AnswerverifiedShow Answer

In retailing there is a direct interaction with-------

Correct AnswerverifiedShow Answer

Human resource management process consists of ------.

Correct AnswerverifiedD

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D

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C

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D