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Group size: The larger the group, the more likely people are to conform. This is because individuals may feel pressure to conform to the majority opinion in order to avoid standing out or being rejected by the group.
Unanimity: When everyone in a group agrees on a certain opinion or behavior, individuals are more likely to conform in order to maintain group harmony. If there is even one dissenting voice, it can reduce the pressure to conform.
Cohesion: Groups that are more cohesive, meaning they have strong social bonds and a sense of belonging, are more likely to exert pressure on individuals to conform. People may conform in order to maintain their social connections within the group.
Status: Individuals are more likely to conform to those with higher status within a group, as they may see these individuals as more knowledgeable or authoritative. In contrast, those with lower status may feel more pressure to conform in order to gain acceptance or approval from higher-status group members.
Public response: When individuals believe their behavior or opinions are being observed by others, they are more likely to conform. This is due to the desire to avoid social disapproval or to gain social approval from others.
Prior commitment: If individuals have already publicly committed to a certain opinion or behavior, they may feel pressured to conform in order to maintain consistency and avoid appearing indecisive or hypocritical. This is known as the principle of commitment and consistency.