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Your startup firm has developed Web-based note-taking software that allows participants to create and share virtual notes attached to existing Web pages.You anticipate marketing your online application to Web development and design companies.Which of the following revenue models is the most appropriate for your new company?


A) advertising
B) transaction fee
C) affiliate
D) subscription

E) A) and D)
F) C) and D)

Correct Answer

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Organizations that provide not only funding but also an array of services to start-up companies are referred to as:


A) angel investors.
B) crowdfunders.
C) incubators.
D) venture capital investors.

E) None of the above
F) C) and D)

Correct Answer

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Which of the following is an unfair competitive advantage?


A) brand name
B) access to global markets
C) lower product prices
D) superior technology

E) B) and D)
F) A) and B)

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The business model of e-distributors is quite similar to that of:


A) e-tailers.
B) transaction brokers.
C) exchanges.
D) service providers.

E) C) and D)
F) All of the above

Correct Answer

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A business document that specifically details how you plan on selling your product and find new customers is called a:


A) sales analysis.
B) business plan.
C) competitive strategy.
D) market strategy.

E) A) and B)
F) A) and C)

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eBay uses all of the following business models except:


A) B2C market creator.
B) C2C market creator.
C) content provider.
D) e-commerce infrastructure provider.

E) All of the above
F) A) and C)

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All firms need an organization to efficiently implement their business plans and strategies.

A) True
B) False

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Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

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The ubiquity of e-commerce creates new m...

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A firm's ________ describes how a firm will produce a superior return on invested capital.


A) value proposition
B) revenue model
C) market strategy
D) competitive advantage

E) None of the above
F) B) and D)

Correct Answer

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All of the following are key elements of a business model except:


A) competitive environment.
B) organizational development.
C) information technology strategy.
D) market strategy.

E) A) and D)
F) C) and D)

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In general, the key to becoming a successful content provider is to:


A) own the content being provided.
B) own the technology by which content is created, presented, and distributed.
C) provide online content for free.
D) provide other services as well as online content.

E) None of the above
F) All of the above

Correct Answer

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Which element of the business model examines who else occupies the firm's intended marketspace?


A) value proposition
B) competitive environment
C) competitive advantage
D) market strategy

E) None of the above
F) All of the above

Correct Answer

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All of the following are examples of business-to-business (B2B) business models except:


A) e-distributors.
B) e-procurement.
C) private industrial networks.
D) e-tailers.

E) B) and C)
F) A) and D)

Correct Answer

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Exostar is an example of a(n) :


A) private industrial network.
B) exchange.
C) industry consortium.
D) e-distributor.

E) None of the above
F) A) and D)

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Which of the following is not a variation of the e-tailer business model?


A) bricks-and-clicks
B) virtual merchant
C) market creator
D) manufacturer-direct

E) B) and D)
F) All of the above

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Which element of the business model addresses the question of why a customer should buy from the firm?


A) revenue model
B) competitive advantage
C) market strategy
D) value proposition

E) A) and B)
F) B) and C)

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A ________ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.


A) value chain
B) value system
C) value web
D) business strategy

E) B) and D)
F) A) and D)

Correct Answer

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All of the following are business models employed by the music industry except:


A) subscription.
B) peer-to-peer streaming.
C) download-and-own.
D) cloud streaming.

E) All of the above
F) B) and D)

Correct Answer

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Barriers to entry into the e-tail marketplace are high.

A) True
B) False

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A value proposition defines how a company's product or service fulfills the needs of a customer.

A) True
B) False

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