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Exam 13: Retailing and Omni-Channel Marketing

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Question 21

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Which of the following offers limited sales of nonfood items and general merchandise in a self-service format?

A) Big-box food retailers
B) Conventional supermarkets
C) Hypermarkets
D) Supercentres
E) Warehouse clubs

F) A) and D)
G) B) and D)

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Question 22

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Which of the following offers a broad variety of merchandise, limited service, and low prices?

A) Specialty stores
B) Convenience stores
C) Category specialists
D) Drugstores
E) Discount stores

F) A) and D)
G) A) and E)

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Question 23

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Retailers provide value to both manufacturers and customers by providing:

Which of the following is a type of a big-box food retailer?

How can retailers differentiate themselves from other retailers in the competitive market?

Richway offers a wide variety of products, such as clothing, footwear, electronics, housewares, bedding, and beauty products, at prices lower than traditional retail outlets with limited service.Richway is an example of a:

An electronics retail chain uses its customer information to select its best customers and targets its promotions at these customers.The retailer also provides personal service to these customers to increase the percentage of their purchases.The retailer is using this strategy on particular customers to increase the:

Explain off-price retailers with an example.

Which of the following is a constraint faced by store-based retailers?

Category specialists offer a narrow variety but a deep assortment of merchandise.

Maplewoods sets up interactive kiosks in malls.Which of the following statements is most indicative of this strategy?

Brian is concerned about the security of online credit card transactions and always prefers to pay by cash.Which of the following retail channels is best suited for customers like Brian?

Which of the following retail channels enables firms to provide a personalized offering and personalized customer service to consumers?

A key ingredient of success for retailers is:

Retail stores that offer a broad variety and deep assortment of merchandise, provide some customer services, and are organized into separate departments to display their merchandise are referred to as:

All retailers should adopt omnichannel to serve customers better.

BioCare Corp.is a new cosmetics manufacturer that produces a high-end line of natural, mineral-based skin care products.What are the different factors that are likely to influence BioCare's choice of retail partners?

The fundamental activity of a retailer is to provide the right mix of merchandise and services that satisfies the needs of the target market.

What are the factors that manufacturers must consider while choosing retail partners? Provide one example to support your answer.

A hypermarket is a type of conventional supermarket that offers only groceries and meat.