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_____ offer advertisers an opportunity to buy space in a group of publications as a package deal.
A) Cross-media organizations
B) Magazine networks
C) Publication verification networks
D) Magazine blocks
E) Print networks
F) B) and E)
G) A) and D)
G) A) and D)
Correct Answer
verified
Correct Answer
verified
Which of the following statements is true about the use of color in magazine advertising?
A) The more the color used in an ad, the lower the advertising cost.
B) Advertisers prefer using black and white ads because of the greater visual impact on portraits.
C) Color ads are considered better suited for attracting and holding attention.
D) Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages.
E) Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine.
F) All of the above
G) C) and D)
G) C) and D)
Correct Answer
verified
Correct Answer
verified