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According to Porter's 'five forces',comments by a potential competitor that they will 'introduce their products at reduced prices so that other organisations will go out of business' is an example of a 'threat of new entrants'.

A) True
B) False

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When a number of new organisations enter a growth market,the amount of choice available increases.Such a situation would most closely be associated with the _____________________(four words)in Porter's 'five forces' model.

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bargaining...

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The _____________ strategy involves an attempt to distinguish the organisation's products or services from others in the industry.


A) differentiation
B) cost leadership
C) focus
D) focus cost leadership
E) None of these choices.

F) D) and E)
G) C) and D)

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According to Porter,Porche's production of high-performance sports cars represents an example of a focus strategy.

A) True
B) False

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An organisation that has standardised its product line throughout the world would be pursuing a:


A) multidomestic strategy
B) transnational strategy
C) export strategy
D) globalisation strategy.

E) All of the above
F) B) and D)

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With a(n) __________ strategy,the organisation concentrates on a specific regional market or buyer group.


A) cost leadership
B) differentiation
C) focus
D) internal growth
E) liquidation

F) A) and E)
G) A) and B)

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It is impossible for an organisation to convert its weaknesses into strengths.

A) True
B) False

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Portfolio management refers to the manner in which an individual organises and presents their past achievements.

A) True
B) False

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The ability to leverage and develop more from the organisation's existing assets,capabilities and core competencies in a way that will provide a sustained competitive advantage is known as a:


A) relative strength
B) dynamic capability
C) cost leadership advantage
D) opportunity
E) None of these choices.

F) None of the above
G) A) and C)

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The standardisation of product design and advertising strategies throughout the world is called ____________________.

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The BCG matrix organises along which of the following dimensions?


A) Market share and profit
B) Sales and market share
C) Business growth rate and market share
D) Business growth rate and profit
E) Sales and profits

F) None of the above
G) D) and E)

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The assumption that a single global market exists would lead to a:


A) globalisation strategy
B) multidomestic strategy
C) export strategy
D) transnational strategy.

E) B) and D)
F) A) and C)

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The increase in customer preference for healthy eating over the past ten years has presented a threat to the growth of Coca Cola's soft drink business.Which of Porter's 'five forces' would you attribute this change in preference?


A) Differentiation
B) Bargaining power of buyers
C) Bargaining power of suppliers
D) Threat of substitute products
E) Potential new entrants

F) None of the above
G) A) and E)

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The question 'What business are we in?' concerns corporate-level strategy.

A) True
B) False

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With a ____________________ strategy,the organisation concentrates on a specific regional market or buyer group.

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Strengths and ____________________ are typically gauged through internal analysis,while opportunities and threats are typically gauged through external analysis.

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A functional-level strategy is mostly concerned with which question?


A) What business are we in?
B) How do we compete?
C) How do we support our chosen strategy?
D) What business do we buy?
E) Where to market our products?

F) C) and E)
G) C) and D)

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Synergy is a condition that exists when organisation's parts interact to produce a joint effect that is greater than the sum of the parts acting alone.

A) True
B) False

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According to the BCG matrix,a _________________ (two words)exists in a mature,slow-growth industry but is a dominant business in the industry,with a large market share.

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Under the assumptions of the BCG Matrix,a 'question mark' has a:


A) large market share in a rapidly growing industry
B) large market share in a slow growth industry
C) small market share in a rapidly growing industry
D) small share of a slow growth market
E) moderate market share in a slow growth industry,

F) C) and D)
G) A) and D)

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