Question 1

Channel cooperation has been impeded through electronic data interchange.

Accepted Answer

A) True 
 B)False

Question 2

Observation is an appropriate data collection technique to determine customer motivations and attitudes.

Accepted Answer

A) True 
 B)False

Question 3

A mystery shopper is a form of undisguised observation.

Accepted Answer

A) True 
 B)False

Question 4

Stores with very similar images on a semantic differential have average scores ________.

Accepted Answer

A)   near each other
B)   on different scales
C)   far from each other
D)   on opposite scalesE) B) and D)
F) A) and B)

Question 5

A major concern with a retailer's using internal secondary data as a source of information is the ________.

Accepted Answer

A)   high cost of permissions
B)   credibility of the data source
C)   data being misleading since it may focus on one time period
D)   high cost of data collectionE) A) and B)
F) B) and C)

Question 6

An example of primary data to determine the effect of a 10 percent price increase in sales is information gathered from ________.

Accepted Answer

A)   trade association unpublished research
B)   public data which is filed by competitors for federal agencies
C)   company sales reports that list sales at different price intervals over time
D)   an experiment in which company personnel monitor sales in matched pairs of stores where prices differ by 10 percent on a systematic basisE) None of the above
F) B) and D)

Question 7

An example of nonsystematic research in retailing,relating to the effect of a price rise on projected sales,is ________.

Accepted Answer

A)   evaluating sales of sweaters at different price levels in prior years
B)   developing an educated "guess" as to demand for sweaters based on current weather conditions
C)   interviewing consumers to determine their probability of purchasing sweaters at different prices
D)   experimentation with different price levels in matched-pairs of storesE) B) and C)
F) B) and D)

Question 8

A hotel chain found the following profile to exist for its guests: average stay is 2.7 nights,55 percent had a car with them,8 percent watched a pay-per-view television program,and 15 percent purchased a snack item from the in-room refrigerator.Which form of marketing research was the retailer utilizing?

Accepted Answer

A)   a retail information system
B)   an experiment
C)   simulation
D)   observationE) A) and B)
F) C) and D)

Question 9

The assumption that past trends will continue in the future represents a retail strategy based on systematic research.

Accepted Answer

A) True 
 B)False

Question 10

a.Under what conditions should a retailer use experimentation as a primary data source?
b.What are major advantages to the use of experimentation in retail research?
c.What are major disadvantages to the use of experimentation in retail research?

Accepted Answer

a. Under what conditions should a retail...

Question 11

An effective retail information system should contain both continuous data and market research.

Accepted Answer

A) True 
 B)False

Question 12

Under what conditions should a retailer utilize a personal survey? ...a telephone survey? … a mail survey?

Accepted Answer

A retailer should utilize a personal sur...

Question 13

The potential for interviewer bias is greatest in which survey technique?

Accepted Answer

A)   mail survey
B)   observation
C)   telephone survey
D)   personal surveyE) C) and D)
F) A) and B)

Question 14

A major advantage of primary data is that the ________.

Accepted Answer

A)   study is inexpensive
B)   methodology is conducted for the current study
C)   data are readily available
D)   data can always be collected by a single retailerE) B) and D)
F) B) and C)

Question 15

Data that have already been gathered for purposes other than the problem or issue under study are ________.

Accepted Answer

A)   secondary data
B)   primary data
C)   marketing research data
D)   marketing information systems dataE) A) and B)
F) B) and D)

Question 16

An application of data mining is ________.

Accepted Answer

A)   pilferage control
B)   sales forecasting
C)   micromarketing
D)   mass marketingE) A) and B)
F) A) and C)

Question 17

A major characteristic of a retail information system is ________.

Accepted Answer

A)   its low cost
B)   the use of competitor data
C)   the use of verified data from government sources
D)   its continuous natureE) A) and B)
F) A) and D)

Question 18

Database information can come from both internal and external sources.

Accepted Answer

A) True 
 B)False

Question 19

Both small and large retailers can outsource their retail information system.

Accepted Answer

A) True 
 B)False

Question 20

A major benefit to data warehousing is its ________.

Accepted Answer

A)   ability for data access and retrieval at multiple locations
B)   low cost
C)   continuously being updated
D)   ease of useE) B) and D)
F) None of the above

Exam 8: Information Gathering and Processing in Retailing

A major benefit to data warehousing is its ________.

Correct Answer
verified

Under what conditions should a retailer utilize a personal survey? ...a telephone survey? … a mail survey?

Correct Answer
Answered by ExamLex AI
A retailer should utilize a personal sur...
View Answer

A mystery shopper is a form of undisguised observation.

Correct Answer
verified

An application of data mining is ________.

Correct Answer
verified

An effective retail information system should contain both continuous data and market research.

Correct Answer
verified

A major concern with a retailer's using internal secondary data as a source of information is the ________.

Correct Answer
verified

Channel cooperation has been impeded through electronic data interchange.

Correct Answer
verified

A major advantage of primary data is that the ________.

Correct Answer
verified

An example of primary data to determine the effect of a 10 percent price increase in sales is information gathered from ________.

Correct Answer
verified

Correct Answer
verified

Observation is an appropriate data collection technique to determine customer motivations and attitudes.

Correct Answer
verified

Data that have already been gathered for purposes other than the problem or issue under study are ________.

Correct Answer
verified

A major characteristic of a retail information system is ________.

Correct Answer
verified

a.Under what conditions should a retailer use experimentation as a primary data source? b.What are major advantages to the use of experimentation in retail research? c.What are major disadvantages to the use of experimentation in retail research?

Correct Answer
Answered by ExamLex AI
a. Under what conditions should a retail...
View Answer

The assumption that past trends will continue in the future represents a retail strategy based on systematic research.

Correct Answer
verified

Stores with very similar images on a semantic differential have average scores ________.

Correct Answer
verified

Database information can come from both internal and external sources.

Correct Answer
verified

The potential for interviewer bias is greatest in which survey technique?

Correct Answer
verified

An example of nonsystematic research in retailing,relating to the effect of a price rise on projected sales,is ________.

Correct Answer
verified

Both small and large retailers can outsource their retail information system.

Correct Answer
verified

Exam 8: Information Gathering and Processing in Retailing

A major benefit to data warehousing is its ________.

Correct AnswerverifiedShow Answer

Under what conditions should a retailer utilize a personal survey? ...a telephone survey? … a mail survey?

Correct AnswerAnswered by ExamLex AIA retailer should utilize a personal sur...View AnswerShow Answer

A mystery shopper is a form of undisguised observation.

Correct AnswerverifiedShow Answer

An application of data mining is ________.

Correct AnswerverifiedShow Answer

An effective retail information system should contain both continuous data and market research.

Correct AnswerverifiedShow Answer

A major concern with a retailer's using internal secondary data as a source of information is the ________.

Correct AnswerverifiedShow Answer

Channel cooperation has been impeded through electronic data interchange.

Correct AnswerverifiedShow Answer

A major advantage of primary data is that the ________.

Correct AnswerverifiedShow Answer

An example of primary data to determine the effect of a 10 percent price increase in sales is information gathered from ________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Observation is an appropriate data collection technique to determine customer motivations and attitudes.

Correct AnswerverifiedShow Answer

Data that have already been gathered for purposes other than the problem or issue under study are ________.

Correct AnswerverifiedShow Answer

A major characteristic of a retail information system is ________.

Correct AnswerverifiedShow Answer

a.Under what conditions should a retailer use experimentation as a primary data source? b.What are major advantages to the use of experimentation in retail research? c.What are major disadvantages to the use of experimentation in retail research?

Correct AnswerAnswered by ExamLex AIa. Under what conditions should a retail...View AnswerShow Answer

The assumption that past trends will continue in the future represents a retail strategy based on systematic research.

Correct AnswerverifiedShow Answer

Stores with very similar images on a semantic differential have average scores ________.

Correct AnswerverifiedShow Answer

Database information can come from both internal and external sources.

Correct AnswerverifiedShow Answer

The potential for interviewer bias is greatest in which survey technique?

Correct AnswerverifiedShow Answer

An example of nonsystematic research in retailing,relating to the effect of a price rise on projected sales,is ________.

Correct AnswerverifiedShow Answer

Both small and large retailers can outsource their retail information system.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
A retailer should utilize a personal sur...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
a. Under what conditions should a retail...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified