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Selling chain management applies technology to the activities in the order life cycle from inquiry to sale.

A) True
B) False

Correct Answer

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Who are the primary users of SCM systems?


A) sales, marketing, customer service
B) accounting, finance, logistics, and production
C) customers, resellers, partners, suppliers, and distributors
D) All of these are correct.

E) A) and B)
F) None of the above

Correct Answer

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Analytical CRM provides customer segmentation, which divides a market into categories that share similar attributes such as age, location, gender, habits, and so on.By segmenting customers into groups, it becomes easier to create targeted marketing and sales campaigns, ensuring that you are not wasting resources marketing products to the wrong customers.

A) True
B) False

Correct Answer

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What acquires raw materials and resources and distributes them to manufacturing as required?


A) inbound logistics
B) outbound logistics
C) logistics
D) cradle to grave

E) C) and D)
F) A) and C)

Correct Answer

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Collaborative demand planning helps organizations reduce their investment in inventory while improving customer satisfaction through product availability.

A) True
B) False

Correct Answer

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What is inventory cycle time?


A) an unfilled customer order for a product that is out of stock
B) the time it takes to manufacture a product and deliver it to the retailer
C) the agreed upon time between the purchase of a product and the delivery of the product
D) the frequency of inventory replacement

E) A) and B)
F) A) and C)

Correct Answer

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What is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products?


A) contact center
B) web-based self-service
C) call scripting system
D) uplift modeling

E) B) and C)
F) A) and B)

Correct Answer

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Website personalization occurs when a website has stored enough data about a person's likes and dislikes to fashion offers more likely to appeal to that person.

A) True
B) False

Correct Answer

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Core ERP components are the extra components that meet organizational needs not covered by the core components and primarily focus on external operations.

A) True
B) False

Correct Answer

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Logistics includes activities that govern the flow of tangible, physical materials through the supply chain such as shipping, transport, distribution, and warehousing.

A) True
B) False

Correct Answer

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What is supply chain visibility?


A) views all areas up and down the supply chain in real time
B) uses advanced mathematical algorithms to improve the flow and efficiency of the supply chain while reducing inventory
C) ensures supply chain cohesion by automating the different activities of the supply chain
D) occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain

E) A) and C)
F) B) and C)

Correct Answer

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What provides web-based self-service tools that streamline and automate the human resource department?


A) supplier relationship management
B) partner relationship management
C) employee relationship management
D) All of these are correct.

E) B) and C)
F) A) and D)

Correct Answer

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Enterprise application integration (EAI) middleware takes a new approach to middleware by packaging commonly used applications together, reducing the time needed to integrate applications from multiple vendors.

A) True
B) False

Correct Answer

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Partner relationship management provides web-based self-service tools that streamline and automate the human resource department.

A) True
B) False

Correct Answer

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What modifies existing software according to the business's or user's requirements?


A) software customization
B) data integration
C) elogistics
D) eprocurement

E) All of the above
F) A) and B)

Correct Answer

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What is a supply chain execution system?


A) views all areas up and down the supply chain in real time
B) uses advanced mathematical algorithms to improve the flow and efficiency of the supply chain while reducing inventory
C) ensures supply chain cohesion by automating the different activities of the supply chain
D) occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain

E) A) and B)
F) B) and C)

Correct Answer

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What includes the processes that control the distribution, maintenance, and replacement of materials and personnel to support the supply chain?


A) procurement
B) logistics
C) materials management
D) bullwhip effect

E) B) and C)
F) A) and D)

Correct Answer

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A backward integration takes information entered into a given system and sends it automatically to all upstream systems and processes.

A) True
B) False

Correct Answer

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What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?


A) operational CRM
B) analytical CRM
C) website personalization
D) list generators CRM

E) A) and B)
F) B) and C)

Correct Answer

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What is enterprise application integration (EAI) middleware?


A) the use of the Internet to provide customers with the ability to gain personalized information by querying corporate databases and their information sources
B) the integration of data from multiple sources, which provides a unified view of all data
C) the translation of information between disparate systems
D) packages commonly used applications together, reducing the time needed to integrate applications from multiple vendors

E) C) and D)
F) A) and C)

Correct Answer

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Showing 41 - 60 of 328

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