Question 1

A professor wants to determine the male-female ratio in his college. He designs a questionnaire in which a respondent only needs to choose between two choices, male and female. The scale used by the professor is an example of the _____ scale.

Accepted Answer

A)   ordinal
B)   nominal
C)   ratio
D)   interval
E)   LikertF) A) and D)
G) A) and E) B

Question 2

A _____ is a hypothetical variable made up of a set of component responses or behaviors that are thought to be related.

Accepted Answer

A)   scale point
B)   construct
C)   relationship
D)   statistical parameter
E)   non-bipolar descriptorF) A) and B)
G) None of the above B

Question 3

Internal consistency is the degree to which the individual questions of a construct are correlated.

Accepted Answer

A) True 
 B)False

Question 4

A feature is an abstract construct if it can be directly measured using physical characteristics.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is True about a semantic differential scale?

Accepted Answer

A)   It is a type of nominal scale.
B)   It cannot capture a person's attitudes or feelings about a given object.
C)   Only the endpoints of the scale are labeled.
D)   It is not possible to calculate the mean for each attribute.
E)   It is a type of ratio scale.F) D) and E)
G) A) and B) C

Question 6

Discuss the difference between a concrete variable and an abstract construct.

Accepted Answer

A concrete variable can be directly obse...

Question 7

Which of the following is an example of a leading question?

Accepted Answer

A)   Is there a possibility that you would create something every week for the next couple of years?
B)   Are you more or less likely to not forget to undo the damages caused by your inactions?
C)   Are you happy with your life?
D)   Do you think that plants are affected by solar flares?
E)   Do you agree with nutritionists when they say that breakfast is the most important meal of the day?F) A) and B)
G) A) and C)

Question 8

In a well-designed semantic differential scale, the individual scales should be truly bipolar.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is True about interval scales?

Accepted Answer

A)   They can measure absolute differences between scale points.
B)   The standard deviation cannot be calculated for interval scales.
C)   They are the highest level scale.
D)   They do not allow for comparison between measured objects.
E)   They are less powerful than ordinal scales.F) A) and B)
G) B) and D)

Question 10

The more scale points, the lesser the discriminatory power of a scale.

Accepted Answer

A) True 
 B)False

Question 11

What are the requirements of designing measurement scales?

Accepted Answer

Designing measurement scales requires (1...

Question 12

Which of the following types of scales asks the respondent to state his or her agreement or disagreement with a series of statements about a specific brand in terms of a 5-point scale ranging from "strongly agree" to "strongly disagree"?

Accepted Answer

A)   Likert scale
B)   Semantic differential scale
C)   Paired-comparison scale
D)   Constant sum scale
E)   Numerical scaleF) A) and C)
G) A) and E)

Question 13

A researcher wants to measure the temperature (in degree Fahrenheit) inside a grocery store at which the customers feel most comfortable. Suggest a scale that the researcher can use. Why is it not possible to use the ratio scale in this case?

Accepted Answer

The researcher can use the nominal scale...

Question 14

Which of the following is True of measurement?

Accepted Answer

A)   As part of the measurement process, researchers assign labels to phenomena they measure but do not assign numbers to them.
B)   As part of the measurement process, researchers assign numbers to phenomena they measure but do not label them.
C)   The goal of the construct development process is to precisely measure each construct.
D)   It is the process of developing methods to systematically characterize or quantify information about persons, events, ideas, or objects of interest.
E)   The process of measurement begins with scale measurement followed by construct development.F) B) and C)
G) C) and E)

Question 15

Which of the following statements is True of scale responses?

Accepted Answer

A)   They are likely to have a negative effect on scale descriptors.
B)   They should be mutually exclusive.
C)   They should overlap wherever possible.
D)   They should require the respondents to perform a complex behavior.
E)   They are most effective when leading questions are used.F) B) and E)
G) A) and D)

Question 16

If there is significant variation among subjects regarding their attitudes toward a given brand, this variance will be reflected most clearly in which of the following measures?

Accepted Answer

A)   Mean
B)   Median
C)   Mode
D)   Standard deviation
E)   Frequency distributionF) C) and D)
G) A) and E)

Question 17

Only ordinal data can be obtained using rank-order scales.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is True of an ordinal scale?

Accepted Answer

A)   It is the most basic and least powerful scale design.
B)   It allows researchers to make absolute comparisons between responses.
C)   It allows responses to be rank-ordered in a hierarchical pattern.
D)   It is less powerful than a nominal scale.
E)   It can measure absolute differences between scale points.F) None of the above
G) B) and C)

Question 19

Which of the following statements is True regarding the various scale measurement issues?

Accepted Answer

A)   The researcher should avoid using specific terms and instead use general, broad words.
B)   The researcher should use "leading" phrases.
C)   The researcher should give clear and simple instructions.
D)   The researcher should ensure that scale descriptors have minimal discriminatory power.
E)   The researcher should use double-barreled items.F) C) and D)
G) A) and B)

Question 20

A(n)  _____ includes two or more different attributes or issues in the same question, but responses allow respondents to comment on only a single issue.

Accepted Answer

A)   double negative question
B)   ambiguous question
C)   double-barreled question
D)   leading question
E)   complex questionF) A) and B)
G) A) and C)

Exam 7: Measurement and Scaling

A professor wants to determine the male-female ratio in his college. He designs a questionnaire in which a respondent only needs to choose between two choices, male and female. The scale used by the professor is an example of the _____ scale.

Correct AnswerverifiedB

A _____ is a hypothetical variable made up of a set of component responses or behaviors that are thought to be related.

Correct AnswerverifiedB

Internal consistency is the degree to which the individual questions of a construct are correlated.

Correct AnswerverifiedShow Answer

A feature is an abstract construct if it can be directly measured using physical characteristics.

Correct AnswerverifiedShow Answer

Which of the following is True about a semantic differential scale?

Correct AnswerverifiedC

Discuss the difference between a concrete variable and an abstract construct.

Correct AnswerverifiedA concrete variable can be directly obse...View AnswerShow Answer

Which of the following is an example of a leading question?

Correct AnswerverifiedShow Answer

In a well-designed semantic differential scale, the individual scales should be truly bipolar.

Correct AnswerverifiedShow Answer

Which of the following statements is True about interval scales?

Correct AnswerverifiedShow Answer

The more scale points, the lesser the discriminatory power of a scale.

Correct AnswerverifiedShow Answer

What are the requirements of designing measurement scales?

Correct AnswerverifiedDesigning measurement scales requires (1...View AnswerShow Answer

Which of the following types of scales asks the respondent to state his or her agreement or disagreement with a series of statements about a specific brand in terms of a 5-point scale ranging from "strongly agree" to "strongly disagree"?

Correct AnswerverifiedShow Answer

A researcher wants to measure the temperature (in degree Fahrenheit) inside a grocery store at which the customers feel most comfortable. Suggest a scale that the researcher can use. Why is it not possible to use the ratio scale in this case?

Correct AnswerverifiedThe researcher can use the nominal scale...View AnswerShow Answer

Which of the following is True of measurement?

Correct AnswerverifiedShow Answer

Which of the following statements is True of scale responses?

Correct AnswerverifiedShow Answer

If there is significant variation among subjects regarding their attitudes toward a given brand, this variance will be reflected most clearly in which of the following measures?

Correct AnswerverifiedShow Answer

Only ordinal data can be obtained using rank-order scales.

Correct AnswerverifiedShow Answer

Which of the following is True of an ordinal scale?

Correct AnswerverifiedShow Answer

Which of the following statements is True regarding the various scale measurement issues?

Correct AnswerverifiedShow Answer

A(n) _____ includes two or more different attributes or issues in the same question, but responses allow respondents to comment on only a single issue.

Correct AnswerverifiedShow Answer

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A concrete variable can be directly obse...
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Designing measurement scales requires (1...
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The researcher can use the nominal scale...
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