A) doesn't provide superior value.
B) reveals where customers are located.
C) amounts to a feasible strategy.
D) offers a competitive advantage.
E) provides differentiation for the seller.
G) A) and E)
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A) Promotion
B) Place
C) Positioning
D) Price
E) Product
G) B) and D)
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B) False
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A) branding
B) managing channels
C) publicity
D) discounts
E) geographic terms
G) A) and C)
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B) False
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A) minimize inflation.
B) satisfy consumer needs as they-the consumers--see them.
C) provide each person with an equal share of the economic output.
D) achieve an annual growth rate of at least 10 percent.
E) make the most efficient use of the country's resources.
G) B) and D)
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A) customer satisfaction is a highly personal concept.
B) consumer expectations and aspirations tend to remain the same over time.
C) looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
D) evaluations of macro-marketing effectiveness are purely objective,in that they are based on tabulated survey results.
E) All these answers are correct.
G) B) and D)
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A) decreasing size of senior and ethnic submarkets
B) slower new-product development
C) less use of technology in personal selling
D) less international market development
E) growth of marketing information systems
G) A) and E)
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B) False
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A) consumers' freedom of choice should be reduced-for the good of society.
B) some changes may be necessary,but consumer-citizens should vote on these changes.
C) marketing managers should limit consumers' freedom of choice.
D) marketing managers should produce only what they feel is good for consumers.
E) None of these answers is correct.
G) C) and E)
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A) know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm.
B) recognize that many consumers who complain are trouble makers and that not much can or should be done about their complaints.
C) assume that most customers who are dissatisfied will complain,but that people who are satisfied will be silent.
D) be concerned that many of the complaints that are reported are never resolved.
E) recognize that a "complaint" box isn't needed if the firm is really market-oriented in the first place.
G) C) and E)
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A) explain what marketing mix the firm will use for its target market.
B) include time-related details for the marketing strategy.
C) change with the marketing strategy as the product moves through its life cycle.
D) All these answers are correct.
F) B) and D)
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A) its profits.
B) the firm's impact on the macro-marketing system.
C) the size of its target markets.
D) its marketing mix.
E) None of these are good measurements.
G) B) and E)
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A) creates materialistic values that did not exist before.
B) turns consumers into puppets.
C) reflects existing social values in the short run,while reinforcing these values in the long run.
D) focuses on "learned wants" rather than genuine needs.
E) None of these answers is correct.
G) C) and E)
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A) is actually easy-just add up all the marketing mixes.
B) is difficult because consumer satisfaction depends on the level of consumer aspiration.
C) must be done quantitatively.
D) uses MIS techniques.
E) None of these answers is correct.
G) A) and B)
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