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At Sephora.com,a customer service representative taking a phone call from a repeat customer has instant access to what shade of lipstick she likes best.This is an example of a procurement support activity in the value chain.

A) True
B) False

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Value-chain analysis assumes that the basic economic purpose of a firm is to create value and it is a useful framework for analyzing the strengths and weaknesses of the firm.

A) True
B) False

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Amazon Prime is credited for helping to increase the Amazon stock price by nearly 300 percent from 2008 to 2010.This is competitive advantage is known as _________.


A) causal ambiguity
B) product rarity
C) service validity
D) substitutability

E) B) and D)
F) None of the above

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In value-chain analysis,value is measured by the market value of the total stock outstanding of the company.

A) True
B) False

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A primary benefit of the balanced scorecard is that it complements financial indicators with operational measures of customer satisfaction,internal processes,and the innovation and improvement activities of the organization.

A) True
B) False

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According to value-chain analysis,which of the following would be considered part of the general administration in a firm?


A) human resource management
B) technology development
C) information systems
D) procurement

E) None of the above
F) C) and D)

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The strengths and capabilities of a firm are enough to enable it to achieve a competitive advantage in the marketplace.

A) True
B) False

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In a retail service industry,which of the following is not a primary value-chain activity?


A) purchasing goods
B) operating stores
C) partnering with vendors
D) human resource management

E) A) and C)
F) None of the above

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Technology development is a much broader concept than research and development.

A) True
B) False

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One advantage of SWOT analysis is that it helps managers to identify strengths that are almost always sources of competitive advantages that are sustainable.

A) True
B) False

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__________ are the competencies or skills that a firm employs to transform inputs into outputs.


A) Tangible resources
B) Organizational capabilities
C) Reputational resources
D) Intangible resources

E) None of the above
F) A) and C)

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The resource-based view (RBV)combines both the internal analysis of the firm and the external analysis of the environment.Discuss and provide examples.

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The SWOT analysis can show managers how to achieve a competitive advantage.

A) True
B) False

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In conducting a SWOT analysis,a risk for strategists is that they rely on traditional definitions of their industry and competitive environment and therefore focus too narrowly on current competitors.

A) True
B) False

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In considering the business from the internal business perspective using the balanced scorecard,periodic financial statements are used to indicate the consequences of improved quality,response time,productivity,and innovative products.These consequences include improved sales.

A) True
B) False

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In value-chain analysis,the activities of an organization are divided into two major categories of value activities: primary and support.Which of the following is a primary activity?


A) purchasing key inputs
B) repairing the product for the consumer
C) recruiting and training employees
D) monitoring the cost of producing the product through a cost accounting system

E) B) and D)
F) B) and C)

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For a resource to provide a firm with potential sustainable advantages it must satisfy only two criteria: rareness and difficulty in substitution.

A) True
B) False

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Historical comparisons provide information to managers about changes in the competitive position of a firm.Historical comparisons often are misleading _____________.


A) if the overall strategy of the firm is the same
B) if the firm shows constant growth
C) in periods of recession or economic boom
D) if the firm's stock is publicly traded

E) C) and D)
F) All of the above

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Financial analysis provides an accurate way to assess the relative strengths of firms and can be used as a complete guide to study companies.

A) True
B) False

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The three key types of resources that are central to the resource-based view of the firm are:


A) tangible resources, intangible resources, and organizational structure
B) culture, tangible resources, intangible resources
C) tangible resources, intangible resources, and organizational capabilities
D) tangible resources, intangible resources, and top management

E) C) and D)
F) B) and C)

Correct Answer

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