Question 1

Which of the following trade agreements is designed to manage and promote trade activities for the United States,Canada,and Mexico?

Accepted Answer

A)   NAFTA
B)   EU
C)   CAFTA
D)   Mercosur
E)   ASEANF) C) and D)
G) A) and E)

Question 2

Briefly describe the four key elements of a country's infrastructure that would concern marketers.

Accepted Answer

The elements of a country's infrastructu...

Question 3

Which of the BRIC countries has one of the youngest populations in the world and is increasingly adopting global attitudes?

Accepted Answer

A)   Russia
B)   Brazil
C)   India
D)   Italy
E)   ChinaF) All of the above
G) D) and E)

Question 4

Which of these is not one of the BRIC countries?

Accepted Answer

A)   Bulgaria
B)   Russia
C)   India
D)   China
E)   These are all BRIC countries.F) B) and D)
G) None of the above

Question 5

An effective global pricing strategy can be easily established by setting the same prices in every market around the world.

Accepted Answer

A) True 
 B)False

Question 6

Why is a country's infrastructure an important consideration to global marketers?

Accepted Answer

Infrastructure refers to a country's tra...

Question 7

Tariffs protect domestic producers by

Accepted Answer

A)   making imported products more expensive.
B)   increasing brand recognition.
C)   reducing the cost of production.
D)   offering subsidies to exports.
E)   avoiding regulation.F) D) and E)
G) A) and B)

Question 8

Franco,a former retailer,has been living in the United States for five years and wants to start a business.He does not have an existing firm or a product,and he doesn't have a lot of capital,but since he loves McDonald's food,he decides to

Accepted Answer

A)   open a McDonald's franchise.
B)   directly invest in McDonald's.
C)   export McDonald's products to other countries.
D)   form a strategic alliance with McDonald's.
E)   form a joint venture with McDonald's.F) B) and D)
G) A) and B)

Question 9

How is the retail landscape in India changing?

Accepted Answer

Recent changes by the Indian government ...

Question 10

When considering global marketing opportunities in Bangladesh,Tom asked the question,"How will we get it there?" Tom is concerned about __________ capabilities in Bangladesh.

Accepted Answer

A)   production capacity
B)   pricing
C)   advertising
D)   infrastructure
E)   culturalF) A) and E)
G) A) and C)

Question 11

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this,most likely because

Accepted Answer

A)   differences in languages,customs,and culture might make the campaign meaningless and ineffective in some markets.
B)   copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S.market.
C)   he had not applied for or received international certification that was required for working outside the United States.
D)   he was unfamiliar with the code of ethics for advertising in other countries.
E)   he did not have the budget for a global rollout.F) All of the above
G) A) and C)

Question 12

With a median age of 36.3 years,________ is one of the most rapidly aging countries in the world.

Accepted Answer

A)   Russia
B)   China
C)   Brazil
D)   India
E)   ChileF) C) and D)
G) B) and E)

Question 13

Tariffs,quotas,and currency exchange policies affect global

Accepted Answer

A)   offshore product design.
B)   pricing strategies.
C)   advertising.
D)   logistics.
E)   promotion.F) A) and D)
G) A) and C)

Question 14

In most cases,countries use tariffs to reduce foreign competition,but tariffs are also used

Accepted Answer

A)   to shorten supply chains.
B)   as a response to perceived unfair trade practices.
C)   to offer domestic discounts.
D)   to stimulate consumer demand.
E)   as a way to equalize quotas.F) A) and E)
G) B) and D)

Question 15

Why should marketers be aware of the BRIC countries?

Accepted Answer

A)   They are a microcosm of the rest of the world.
B)   They represent almost half the world's population.
C)   They are likely to be the source of most market growth.
D)   They have the most dramatic changes in culture and consumer buying patterns.
E)   They have stable population growth,which makes them easier to study.F) A) and E)
G) A) and B)

Question 16

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Accepted Answer

Glocalization refers to the use of a sta...

Question 17

The Big Mac Index is a novel measure of

Accepted Answer

A)   GDP.
B)   purchasing power parity.
C)   per capita GNI.
D)   economic growth.
E)   international trade surplus.F) A) and D)
G) A) and C)

Question 18

Global expansion often begins when a firm receives an order for its product from another country.

Accepted Answer

A) True 
 B)False

Question 19

You have been hired to pursue international marketing for a small manufacturing firm.The owner,who is reaching retirement age,does not like to take on risky business ventures.Her son,though,likes to take risks; he feels it's a good way to earn a greater return.What entry strategy would the owner want to pursue,and what entry strategy would the son want to pursue? How might you resolve the differences?

Accepted Answer

The owner would prefer exporting as the ...

Question 20

GDP is defined as

Accepted Answer

A)   the value of a country's exports minus its imports.
B)   the difference between two country's exchange rates.
C)   the market value of goods and services produced in a country in a year.
D)   national income minus national taxes.
E)   the gross purchasing power of domestic goods and services plus international income.F) B) and D)
G) B) and C)

Exam 8: Global Marketing

Tariffs,quotas,and currency exchange policies affect global

Correct Answer
verified

Why is a country's infrastructure an important consideration to global marketers?

Correct Answer
verified
Infrastructure refers to a country's tra...
View Answer

Correct Answer
verified
The owner would prefer exporting as the ...
View Answer

An effective global pricing strategy can be easily established by setting the same prices in every market around the world.

Correct Answer
verified

In most cases,countries use tariffs to reduce foreign competition,but tariffs are also used

Correct Answer
verified

How is the retail landscape in India changing?

Correct Answer
verified
Recent changes by the Indian government ...
View Answer

Briefly describe the four key elements of a country's infrastructure that would concern marketers.

Correct Answer
verified
The elements of a country's infrastructu...
View Answer

When considering global marketing opportunities in Bangladesh,Tom asked the question,"How will we get it there?" Tom is concerned about __________ capabilities in Bangladesh.

Correct Answer
verified

Tariffs protect domestic producers by

Correct Answer
verified

With a median age of 36.3 years,________ is one of the most rapidly aging countries in the world.

Correct Answer
verified

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Correct Answer
verified
Glocalization refers to the use of a sta...
View Answer

Which of these is not one of the BRIC countries?

Correct Answer
verified

The Big Mac Index is a novel measure of

Correct Answer
verified

GDP is defined as

Correct Answer
verified

Which of the BRIC countries has one of the youngest populations in the world and is increasingly adopting global attitudes?

Correct Answer
verified

Global expansion often begins when a firm receives an order for its product from another country.

Correct Answer
verified

Why should marketers be aware of the BRIC countries?

Correct Answer
verified

Which of the following trade agreements is designed to manage and promote trade activities for the United States,Canada,and Mexico?

Correct Answer
verified

Franco,a former retailer,has been living in the United States for five years and wants to start a business.He does not have an existing firm or a product,and he doesn't have a lot of capital,but since he loves McDonald's food,he decides to

Correct Answer
verified

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this,most likely because

Correct Answer
verified

Exam 8: Global Marketing

Tariffs,quotas,and currency exchange policies affect global

Correct AnswerverifiedShow Answer

Why is a country's infrastructure an important consideration to global marketers?

Correct AnswerverifiedInfrastructure refers to a country's tra...View AnswerShow Answer

Correct AnswerverifiedThe owner would prefer exporting as the ...View AnswerShow Answer

An effective global pricing strategy can be easily established by setting the same prices in every market around the world.

Correct AnswerverifiedShow Answer

In most cases,countries use tariffs to reduce foreign competition,but tariffs are also used

Correct AnswerverifiedShow Answer

How is the retail landscape in India changing?

Correct AnswerverifiedRecent changes by the Indian government ...View AnswerShow Answer

Briefly describe the four key elements of a country's infrastructure that would concern marketers.

Correct AnswerverifiedThe elements of a country's infrastructu...View AnswerShow Answer

When considering global marketing opportunities in Bangladesh,Tom asked the question,"How will we get it there?" Tom is concerned about __________ capabilities in Bangladesh.

Correct AnswerverifiedShow Answer

Tariffs protect domestic producers by

Correct AnswerverifiedShow Answer

With a median age of 36.3 years,________ is one of the most rapidly aging countries in the world.

Correct AnswerverifiedShow Answer

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Correct AnswerverifiedGlocalization refers to the use of a sta...View AnswerShow Answer

Which of these is not one of the BRIC countries?

Correct AnswerverifiedShow Answer

The Big Mac Index is a novel measure of

Correct AnswerverifiedShow Answer

GDP is defined as

Correct AnswerverifiedShow Answer

Which of the BRIC countries has one of the youngest populations in the world and is increasingly adopting global attitudes?

Correct AnswerverifiedShow Answer

Global expansion often begins when a firm receives an order for its product from another country.

Correct AnswerverifiedShow Answer

Why should marketers be aware of the BRIC countries?

Correct AnswerverifiedShow Answer

Which of the following trade agreements is designed to manage and promote trade activities for the United States,Canada,and Mexico?

Correct AnswerverifiedShow Answer

Franco,a former retailer,has been living in the United States for five years and wants to start a business.He does not have an existing firm or a product,and he doesn't have a lot of capital,but since he loves McDonald's food,he decides to

Correct AnswerverifiedShow Answer

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this,most likely because

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Infrastructure refers to a country's tra...
View Answer

Correct Answer
verified
The owner would prefer exporting as the ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Recent changes by the Indian government ...
View Answer

Correct Answer
verified
The elements of a country's infrastructu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Glocalization refers to the use of a sta...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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