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Exam 11: The Strategy of International Business

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Question 41

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Which of the following could be the most appropriate strategy for MTV,given the business imperative that their programming provides a good match to tastes and preferences in different national markets?

A) International strategy
B) Global standardization strategy
C) Localization strategy
D) Transnational strategy

E) A) and B)
F) C) and D)

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Question 42

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Mayer Life Systems,a manufacturer of surgical and medical appliances,have recently invented and patented a new dialysis machine that radically reduces maintenance and operational issues.Responding to global demand,they have decided to sell the machines manufactured at their plant in the U.S.to various markets across the globe.Which strategy is Mayer pursuing here?

A) International strategy
B) Localization strategy
C) Global standardization strategy
D) Transnational strategy

E) All of the above
F) None of the above

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Question 43

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Describe localization strategy.

Firms use four basic strategies to compete in the international environment.These are:

According to the text,it is useful to think of the operations of a firm as a(n) _____ composed of a series of distinct activities,including production,marketing and sales,materials management,R&D,human resources,information systems,and the firm infrastructure.

The various value creation activities a firm undertakes are referred to as operations.

According to the text,which of the following strategies is difficult to implement due to conflicting demands?

Which support function denotes the context within which all the other value creation activities occur,and includes the organizational structure,control systems,and culture of the firm?

The text defines _____ as the rate of return that the firm makes on its invested capital (ROIC) .

The value creation activities of a firm can be categorized as _____ and _____ activities.

A(n) _____ strategy makes sense if a firm has a valuable core competence that indigenous competitors in foreign markets lack.

The actions that managers take to attain the goals of the firm are referred to as a firm's strategy.

The term _____ refers to cooperative agreements between potential or actual competitors.

What are strategic alliances?

Which of the following is an important caveat that is likely to discourage global expansion?

The price a firm charges for a good or service is typically less than the value placed on that good or service by the customer.This is because the consumer captures some of that value in the form of what economists call _____.

Which of the following conditions would be most favorable for reaping global scale economies?

Processes are conceptually synonymous to the location of decision-making responsibilities within an organization,as both involve decisions.

The _____ function controls the transmission of physical materials through the value chain,from procurement through production and into distribution.

The amount of value a firm creates is measured by the difference between its costs of production and the value that consumers perceive in its products.