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Exam 13: Digital Marketing Communications

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Question 51

True/False

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Mobile web is when a website is designed for the smaller screens of mobile devices.

A) True
B) False

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Question 52

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What is the key benefit to using Facebook for Westjet?

A) The company is creating opportunities for customers to interact directly with WestJet.
B) The company is striving to satisfy the needs of consumers and achieve organizational goals.
C) The company aims to identify consumer needs and manage Facebook to meet these needs.
D) WestJet is interested in interacting with their customers to find insights into their customers.

E) A) and D)
F) A) and C)

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Question 53

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Banner ads, leaderboards and skyscrapers are all forms of display advertising.

Native apps are to be hosted and run on a laptop.

Which statement best describes digital marketing communications?

Mobile marketing is often intertwined with social media marketing, with markers understanding that most consumers access social media on mobile devices.

Promotional websites focus on converting online searchers into online buyers.

YouTube is owned by which digital media giant?

Under Canadian law, marketers do not require permission to send email advertisements to potential customers.

_____ is the two-way radio communication between smartphones that can transfer images, documents, or monetary transactions when the two devices touch or are within a few inches of each other.

Sam wants to promote himself online.The best network would be LinkedIn.

Marketers can control social media marketing.

Pinterest is:

Which of the following is true of the wireless code?

Social media is a public venue and marketers need to delicately deal with negative feedback regarding their products and services.Greenpeace chose to protest publicly outside Nestlé's offices and to use social media to chastise Nestle for using palm oils in its products, a practice that was adding to the deforestation of rainforests and the elimination of habitat for orangutans.Which social media network would be the best network to use to rectify this situation?

Bryan is checking products and prices via his smartphone while he is shopping at Future shop to find the best deal when he does his research for a new laptop.He then buys the cheaper product online.This is called?

Which characteristics assist YouTube videos to go viral?

Best practices for mobile marketing also use market research to stay abreast of how technology impacts consumer behaviour and to learn how mobile devices are integrated into daily lives.

How can LinkedIn be used as a successful marketing tool in the business to business market?

During the holidays Hudson Bay teamed up with Calvin Klein to and used QR codes to make holiday shopping easier for commuters.Where would be the best place to put the posters exhibiting the QR codes?