Question 1

The retailing mix refers to the activities related to the management of and the merchandise in the store,which includes

Accepted Answer

A)   retail pricing, store location, retail communication, and merchandise.
B)   product, price, promotion, and place.
C)   the utilities of time, form, possession, and price.
D)   the colors, sizes, shapes, and point-of-purchase display locations of the store's products.
E)   selection of store location, selection of merchandise, hiring and training of employees, and promotion of both the store and products.F) A) and D)
G) B) and E)

Question 2

Briefly describe the advantages of being an independent retailer and the benefits an independent retailer can offer customers.

Accepted Answer

Advantages to the retailer inc...

Question 3

The largest inventory of wedding dresses in the Southeast can be found at Low's Bridal and Formal in Brinkley,Arkansas.From December 26 to January 16,a prospective bride shopping at Low's can find gowns once priced at $6,000 for $2,999 and $800 gowns for 99.The reduced prices of these gowns are reflected in which retail pricing strategy?

Accepted Answer

A)   markdowns
B)   original markups
C)   future markups
D)   inventory shrinkages
E)   net markupsF) None of the above
G) A) and C)

Question 4

Many retailers advocate __________ strategy,a pricing strategy that may not offer the lowest prices but does try to create value for customers through its service and the total buying experience.

Accepted Answer

A)   a customer loyalty
B)   an emphasize-value
C)   an everyday low pricing
D)   a low-margin
E)   an everyday fair pricingF) D) and E)
G) A) and C)

Question 5

Most of the 1.1 million retail establishments in the United States,including hardware stores,convenience stores,clothing stores,and computer and software stores,are considered

Accepted Answer

A)  corporate chains.
B)  contractual systems.
C)  independent retailers.
D)  conglomerates.
E)  multinationals.F) None of the above
G) A) and C)

Question 6

In response to the changes in the United States,many direct sellers are implementing a(n) __________ strategy by expanding into other countries with their current product lines.

Accepted Answer

A)   market development
B)   market penetration
C)   accelerated development
D)   product development
E)   diversificationF) A) and E)
G) A) and D)

Question 7

Experts suggest that online retailers should think of their websites as __________ if they are to attract and retain customers.

Accepted Answer

A)   cash cows
B)   dynamic billboards
C)   virtual reality stores
D)   traditional retail stores
E)   online entertainmentF) A) and B)
G) C) and E)

Question 8

Large shopping areas often contain two or three __________ stores,which are well-known national or regional stores such as Sears,Saks Fifth Avenue,and Bloomingdale's.

Accepted Answer

A)   power
B)   mega
C)   anchor
D)   value
E)   outletF) C) and D)
G) A) and D)

Question 9

Which type of outlet is most likely in its maturity stage of the retail life cycle?

Accepted Answer

A)   single-price stores
B)   value retail centers
C)   online retailers
D)   business-district retailers
E)   convenience storesF) C) and E)
G) None of the above

Question 10

Figure 13-5

-According to Figure 13-5,market share reaches its highest level during which stage of the retail life cycle?

Accepted Answer

A)   early growth
B)   accelerated development
C)   decline
D)   maturity
E)   either early growth or maturityF) B) and E)
G) A) and B)

Question 11

What is augmented reality?
 Give an example of how it could be used in retailing.

Accepted Answer

The overlay of sound,video,and graphics ...

Question 12

Direct-mail and catalog retailing are examples of

Accepted Answer

A)   nonstore retailing.
B)   intertype retailing.
C)   online retailing.
D)   print-media retailing.
E)   dual retailing.F) A) and C)
G) A) and B)

Question 13

When considering the use of everyday low pricing,one should consider the impact on

Accepted Answer

A)   perceived quality.
B)   product benefits.
C)   convenience.
D)   brand name and store image.
E)   maintained price.F) A) and E)
G) A) and B)

Question 14

Independently owned firms that take title to the merchandise they handle are referred to as

Accepted Answer

A)   brokers.
B)   agencies.
C)   virtual retailers.
D)   merchant wholesalers.
E)   merchant retailers.F) None of the above
G) B) and C)

Question 15

Impressions of the corporation that operates the store,the category or type of store,the product categories in the store,the brands in each category,merchandise and service quality,and the marketing activities of the store all contribute to the store's

Accepted Answer

A)   prices.
B)   image.
C)   emotive appeal.
D)   name.
E)   measurable attributes.F) A) and B)
G) C) and E)

Question 16

Figure 13-5

-According to Figure 13-5,B represents which stage of the retail life cycle?

Accepted Answer

A)   growth
B)   early growth
C)   accelerated development
D)   maturity
E)   expansionF) D) and E)
G) None of the above

Question 17

Which of the following is an example of nonstore retailing?

Accepted Answer

A)   hypermarkets
B)   supercenters
C)   shopping centers
D)   vending machines
E)   general merchandise storesF) B) and D)
G) A) and D)

Question 18

Another name for a manufacturer's agent is a

Accepted Answer

A)   manufacturer's desk jobber.
B)   manufacturer's transport vendor.
C)   manufacturer's representative.
D)   manufacturer's wholesaler.
E)   manufacturer's rack jobber.F) A) and B)
G) A) and E)

Question 19

Retailers that advocate an everyday fair pricing strategy may not offer the lowest prices but try to create value for customers using which of these?

Accepted Answer

A)   customer service
B)   product benefits
C)   convenience
D)   perceived quality
E)   maintained priceF) A) and C)
G) None of the above

Question 20

Sales per square foot is calculated by dividing

Accepted Answer

A)   profit margin by selling area in square feet.
B)   gross profit by selling area in square feet.
C)   total sales by selling area in square feet.
D)   return on investment by selling area in square feet.
E)   net sales by selling area in square feet.F) D) and E)
G) B) and C)

Exam 13: Retailing and Wholesaling

What is augmented reality? Give an example of how it could be used in retailing.

Correct Answer
verified
The overlay of sound,video,and graphics ...
View Answer

Experts suggest that online retailers should think of their websites as __________ if they are to attract and retain customers.

Correct Answer
verified

When considering the use of everyday low pricing,one should consider the impact on

Correct Answer
verified

Figure 13-5 -According to Figure 13-5,market share reaches its highest level during which stage of the retail life cycle?

Correct Answer
verified

Impressions of the corporation that operates the store,the category or type of store,the product categories in the store,the brands in each category,merchandise and service quality,and the marketing activities of the store all contribute to the store's

Correct Answer
verified

Direct-mail and catalog retailing are examples of

Correct Answer
verified

Sales per square foot is calculated by dividing

Correct Answer
verified

Briefly describe the advantages of being an independent retailer and the benefits an independent retailer can offer customers.

Correct Answer
verified
Advantages to the retailer inc...
View Answer

Which of the following is an example of nonstore retailing?

Correct Answer
verified

The retailing mix refers to the activities related to the management of and the merchandise in the store,which includes

Correct Answer
verified

Independently owned firms that take title to the merchandise they handle are referred to as

Correct Answer
verified

Most of the 1.1 million retail establishments in the United States,including hardware stores,convenience stores,clothing stores,and computer and software stores,are considered

Correct Answer
verified

Another name for a manufacturer's agent is a

Correct Answer
verified

Many retailers advocate __________ strategy,a pricing strategy that may not offer the lowest prices but does try to create value for customers through its service and the total buying experience.

Correct Answer
verified

Correct Answer
verified

Which type of outlet is most likely in its maturity stage of the retail life cycle?

Correct Answer
verified

Large shopping areas often contain two or three __________ stores,which are well-known national or regional stores such as Sears,Saks Fifth Avenue,and Bloomingdale's.

Correct Answer
verified

In response to the changes in the United States,many direct sellers are implementing a(n) __________ strategy by expanding into other countries with their current product lines.

Correct Answer
verified

Figure 13-5 -According to Figure 13-5,B represents which stage of the retail life cycle?

Correct Answer
verified

Retailers that advocate an everyday fair pricing strategy may not offer the lowest prices but try to create value for customers using which of these?

Correct Answer
verified

Exam 13: Retailing and Wholesaling

What is augmented reality? Give an example of how it could be used in retailing.

Correct AnswerverifiedThe overlay of sound,video,and graphics ...View AnswerShow Answer

Experts suggest that online retailers should think of their websites as __________ if they are to attract and retain customers.

Correct AnswerverifiedShow Answer

When considering the use of everyday low pricing,one should consider the impact on

Correct AnswerverifiedShow Answer

Figure 13-5 -According to Figure 13-5,market share reaches its highest level during which stage of the retail life cycle?

Correct AnswerverifiedShow Answer

Impressions of the corporation that operates the store,the category or type of store,the product categories in the store,the brands in each category,merchandise and service quality,and the marketing activities of the store all contribute to the store's

Correct AnswerverifiedShow Answer

Direct-mail and catalog retailing are examples of

Correct AnswerverifiedShow Answer

Sales per square foot is calculated by dividing

Correct AnswerverifiedShow Answer

Briefly describe the advantages of being an independent retailer and the benefits an independent retailer can offer customers.

Correct AnswerverifiedAdvantages to the retailer inc...View AnswerShow Answer

Which of the following is an example of nonstore retailing?

Correct AnswerverifiedShow Answer

The retailing mix refers to the activities related to the management of and the merchandise in the store,which includes

Correct AnswerverifiedShow Answer

Independently owned firms that take title to the merchandise they handle are referred to as

Correct AnswerverifiedShow Answer

Most of the 1.1 million retail establishments in the United States,including hardware stores,convenience stores,clothing stores,and computer and software stores,are considered

Correct AnswerverifiedShow Answer

Another name for a manufacturer's agent is a

Correct AnswerverifiedShow Answer

Many retailers advocate __________ strategy,a pricing strategy that may not offer the lowest prices but does try to create value for customers through its service and the total buying experience.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which type of outlet is most likely in its maturity stage of the retail life cycle?

Correct AnswerverifiedShow Answer

Large shopping areas often contain two or three __________ stores,which are well-known national or regional stores such as Sears,Saks Fifth Avenue,and Bloomingdale's.

Correct AnswerverifiedShow Answer

In response to the changes in the United States,many direct sellers are implementing a(n) __________ strategy by expanding into other countries with their current product lines.

Correct AnswerverifiedShow Answer

Figure 13-5 -According to Figure 13-5,B represents which stage of the retail life cycle?

Correct AnswerverifiedShow Answer

Retailers that advocate an everyday fair pricing strategy may not offer the lowest prices but try to create value for customers using which of these?

Correct AnswerverifiedShow Answer

Correct Answer
verified
The overlay of sound,video,and graphics ...
View Answer

Correct Answer
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Advantages to the retailer inc...
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