A) governmental regulations.
B) a market segment or group of segments.
C) rising cost of inputs.
D) avoiding entering international markets.
Correct Answer
verified
Multiple Choice
A) good
B) poor
C) intentional
D) structured
Correct Answer
verified
Multiple Choice
A) With an overall cost leadership strategy, firms need not be concerned with parity on differentiation.
B) In the long run, a business with one or more competitive advantages is probably destined to earn normal profits.
C) If several competitors pursue similar differentiation tactics, they may all be perceived as equals in the mind of the consumer.
D) Attaining multiple types of competitive advantage is a recipe for failure.
Correct Answer
verified
Multiple Choice
A) increase; differentiate
B) reduce; differentiate
C) position; understand
D) identify; disperse
Correct Answer
verified
Multiple Choice
A) focus on a narrow market segment.
B) use advertising to build brand image.
C) put heavy emphasis on product engineering.
D) rely on experience effects to raise efficiency.
Correct Answer
verified
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