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A firm following a focus strategy must focus on


A) governmental regulations.
B) a market segment or group of segments.
C) rising cost of inputs.
D) avoiding entering international markets.

E) A) and B)
F) C) and D)

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Underestimating expenses associated with coordinating value-creating activities in the extended value chain can be a result of ________ integration of cost leadership and differentiation.


A) good
B) poor
C) intentional
D) structured

E) All of the above
F) A) and B)

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Which statement regarding competitive advantages is true?


A) With an overall cost leadership strategy, firms need not be concerned with parity on differentiation.
B) In the long run, a business with one or more competitive advantages is probably destined to earn normal profits.
C) If several competitors pursue similar differentiation tactics, they may all be perceived as equals in the mind of the consumer.
D) Attaining multiple types of competitive advantage is a recipe for failure.

E) B) and D)
F) B) and C)

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Caterpillar collects and analyses large volumes of data about how customers use their tractors.This permits them to ________ the cost of new product development efforts and to better ________ their products.


A) increase; differentiate
B) reduce; differentiate
C) position; understand
D) identify; disperse

E) B) and D)
F) B) and C)

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A manufacturing business pursuing cost leadership is likely to


A) focus on a narrow market segment.
B) use advertising to build brand image.
C) put heavy emphasis on product engineering.
D) rely on experience effects to raise efficiency.

E) A) and B)
F) C) and D)

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