Question 1

Which of the following is NOT a consideration when deciding which distribution channel is most efficient?

Accepted Answer

A)   product
B)   producer
C)   logistics
D)   competitionE) None of the above
F) All of the above

Question 2

Complete the following using the terms listed below.
-______ is the ultimate degree in brand loyalty, in which the consumer will accept no substitute for a preferred brand.

Accepted Answer

A)  marketing intermediary
B)  test marketing
C)  brand insistence
D)  product life cycle
E)  brand nameF) wholesalerG) family brandH) product lineI) convenience productsJ) product line.K) wheel of retailingL) logisticsM) E) and G)
N) A) and B)

Question 3

Many firms skip the test marketing stage of new product development because of high cost associated with it, and the likelihood of revealing product secretes.

Accepted Answer

A) True 
 B)False

Question 4

Define product. What decisions are included in the marketing conception of a product?

Accepted Answer

A product is a bundle of physical, servi...

Question 5

Goods and services are classified as either consumer or business, depending on the ______.

Accepted Answer

A)   amount of service required on the item
B)   buying motives of the purchasers
C)   cost of the particular item
D)   purchasers of the particular itemE) All of the above
F) None of the above

Question 6

Describe the supply chain.

Accepted Answer

The supply chain is the complete sequence of suppliers that contribute to creating and delivering a good or service to business users and final consumers. The supply chain begins when raw materials used in production are delivered to the manufacturer and continues with the actual production activities that create finished goods. Finally, the finished goods move through the producer's distribution channels to end users.

Question 7

Because test marketing can be very expensive, most firms should use it only if the new product is either expensive or innovative.

Accepted Answer

A) True 
 B)False

Question 8

______ stock the products they distribute and fill orders from their inventories.

Accepted Answer

A)   Sales branches
B)   Sales offices
C)   Manufacturers' reps
D)   Merchant wholesalersE) C) and D)
F) None of the above

Question 9

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Accepted Answer

A) True 
 B)False

Question 10

XYZ Company as a retail company, has entered into agreement with ABC Company, which is a producing company. In this agreement, ABC Company will decide how much of their products customers will buy from XYZ, and ship that directly to the retail outlet. This strategy can be described as

Accepted Answer

A)   joint inventory control.
B)   vendor-managed inventory.
C)   inventory cost control.
D)   inventory memorandum.E) A) and B)
F) A) and C)

Question 11

Complete the following using the terms listed below.
-______ introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.

Accepted Answer

A)  marketing intermediary
B)  test marketing
C)  brand insistence
D)  product life cycle
E)  brand nameF) wholesalerG) family brandH) product lineI) convenience productsJ) product line.K) wheel of retailingL) logisticsM) B) and C)
N) J) and L)

Question 12

What are the advantages and disadvantages of test marketing?

Accepted Answer

Test marketing allows the firm to gain i...

Question 13

Identify and describe the major stages of the product life cycle.

Accepted Answer

The product life cycle refers to the four stages a product goes through from the time it first enters the market until it is no longer a viable product. These stages are introduction, growth, maturity, and decline. In the introduction stage, the firm tries to promote demand for its new offering; inform the market about it; give free samples to entice consumers to make a trial purchase; and explain its features, uses, and benefits. During the growth stage, sales climb quickly as new customers join early users who now are repurchasing the item. Word-of-mouth referrals and continued advertising and other special promotions by the firm induce others to make trial purchases. In the maturity stage, industry sales at first increase, but they eventually reach a saturation level at which further expansion is difficult. Competition also intensifies, increasing the availability of the product. Sales continue to fall in the decline stage, the fourth phase of the product life cycle. Profits decline and may become losses as further price-cutting occurs in the reduced overall market for the item.

Question 14

Items that consumers purchase frequently, immediately, and with little effort are ______ products.

Accepted Answer

A)   convenience
B)   shopping
C)   specialty
D)   capitalE) A) and B)
F) A) and C)

Question 15

An example of supply items would be ______.

Accepted Answer

A)   computers
B)   paper clips
C)   cotton
D)   hand toolsE) A) and D)
F) B) and C)

Question 16

Gillette produces several different types of razors. These different types of razors represent Gillette's product mix.

Accepted Answer

A) True 
 B)False

Question 17

Retailers are the final link-the so‐called "last three feet"-of the distribution channel.

Accepted Answer

A) True 
 B)False  True

Question 18

What is the relationship between distribution channel and physical distribution?

Accepted Answer

Distribution channels represent the path...

Question 19

A firm's most important consideration in choosing a distribution channel is competition.

Accepted Answer

A) True 
 B)False

Question 20

Maria owns a store that prepares gourmet chocolates, which are hand made and sold on the premises. What type of product is Maria selling?

Accepted Answer

A)   convenience
B)   shopping
C)   specialty
D)   accessoryE) B) and C)
F) A) and D)

Exam 12: Product and Distribution Strategies

Which of the following is NOT a consideration when deciding which distribution channel is most efficient?

Correct Answer
verified

Complete the following using the terms listed below. -______ is the ultimate degree in brand loyalty, in which the consumer will accept no substitute for a preferred brand.

Correct Answer
verified

Many firms skip the test marketing stage of new product development because of high cost associated with it, and the likelihood of revealing product secretes.

Correct Answer
verified

Define product. What decisions are included in the marketing conception of a product?

Correct Answer
verified
A product is a bundle of physical, servi...
View Answer

Goods and services are classified as either consumer or business, depending on the ______.

Correct Answer
verified

Describe the supply chain.

Because test marketing can be very expensive, most firms should use it only if the new product is either expensive or innovative.

Correct Answer
verified

______ stock the products they distribute and fill orders from their inventories.

Correct Answer
verified

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Correct Answer
verified

XYZ Company as a retail company, has entered into agreement with ABC Company, which is a producing company. In this agreement, ABC Company will decide how much of their products customers will buy from XYZ, and ship that directly to the retail outlet. This strategy can be described as

Correct Answer
verified

Complete the following using the terms listed below. -______ introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.

Correct Answer
verified

What are the advantages and disadvantages of test marketing?

Correct Answer
verified
Test marketing allows the firm to gain i...
View Answer

Identify and describe the major stages of the product life cycle.

Items that consumers purchase frequently, immediately, and with little effort are ______ products.

Correct Answer
verified

An example of supply items would be ______.

Correct Answer
verified

Gillette produces several different types of razors. These different types of razors represent Gillette's product mix.

Correct Answer
verified

Retailers are the final link-the so‐called "last three feet"-of the distribution channel.

Correct Answer
verified
True

What is the relationship between distribution channel and physical distribution?

Correct Answer
verified
Distribution channels represent the path...
View Answer

A firm's most important consideration in choosing a distribution channel is competition.

Correct Answer
verified

Maria owns a store that prepares gourmet chocolates, which are hand made and sold on the premises. What type of product is Maria selling?

Correct Answer
verified

Exam 12: Product and Distribution Strategies

Which of the following is NOT a consideration when deciding which distribution channel is most efficient?

Correct AnswerverifiedShow Answer

Complete the following using the terms listed below. -______ is the ultimate degree in brand loyalty, in which the consumer will accept no substitute for a preferred brand.

Correct AnswerverifiedShow Answer

Many firms skip the test marketing stage of new product development because of high cost associated with it, and the likelihood of revealing product secretes.

Correct AnswerverifiedShow Answer

Define product. What decisions are included in the marketing conception of a product?

Correct AnswerverifiedA product is a bundle of physical, servi...View AnswerShow Answer

Goods and services are classified as either consumer or business, depending on the ______.

Correct AnswerverifiedShow Answer

Describe the supply chain.

Because test marketing can be very expensive, most firms should use it only if the new product is either expensive or innovative.

Correct AnswerverifiedShow Answer

______ stock the products they distribute and fill orders from their inventories.

Correct AnswerverifiedShow Answer

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Correct AnswerverifiedShow Answer

XYZ Company as a retail company, has entered into agreement with ABC Company, which is a producing company. In this agreement, ABC Company will decide how much of their products customers will buy from XYZ, and ship that directly to the retail outlet. This strategy can be described as

Correct AnswerverifiedShow Answer

Complete the following using the terms listed below. -______ introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.

Correct AnswerverifiedShow Answer

What are the advantages and disadvantages of test marketing?

Correct AnswerverifiedTest marketing allows the firm to gain i...View AnswerShow Answer

Identify and describe the major stages of the product life cycle.

Items that consumers purchase frequently, immediately, and with little effort are ______ products.

Correct AnswerverifiedShow Answer

An example of supply items would be ______.

Correct AnswerverifiedShow Answer

Gillette produces several different types of razors. These different types of razors represent Gillette's product mix.

Correct AnswerverifiedShow Answer

Retailers are the final link-the so‐called "last three feet"-of the distribution channel.

Correct AnswerverifiedTrue

What is the relationship between distribution channel and physical distribution?

Correct AnswerverifiedDistribution channels represent the path...View AnswerShow Answer

A firm's most important consideration in choosing a distribution channel is competition.

Correct AnswerverifiedShow Answer

Maria owns a store that prepares gourmet chocolates, which are hand made and sold on the premises. What type of product is Maria selling?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A product is a bundle of physical, servi...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Test marketing allows the firm to gain i...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
True

Correct Answer
verified
Distribution channels represent the path...
View Answer

Correct Answer
verified

Correct Answer
verified