A) value-conscious buyers.
B) brand-conscious buyers.
C) price-sensitive buyers.
D) middle-income buyers.
E) young adults (in the 18-35 age group) .
G) A) and E)
Correct Answer
verified
Correct Answer
verified
A) When it is costly or difficult for multisegment competitors to meet the specialized needs of the target market niche and at the same time satisfy the expectations of their mainstream customers
B) When the industry has many different segments and market niches, thereby allowing a focuser to pick an attractive niche suited to its resource strengths and capabilities
C) When industry leaders have chosen not to compete in the niche
D) When the target market niche is big enough to be profitable and offers good growth potential
E) When buyers are not strongly brand loyal and a large number of other rivals are attempting to specialize in the same target segment
G) B) and E)
Correct Answer
verified
Correct Answer
verified
A) Cutting out distributors and dealers by selling direct to customers
B) Replacing certain value chain activities with faster and cheaper online technology
C) Increasing production capacity and then striving hard to operate at full capacity
D) Relocating facilities so as to curb the need for shipping and handling activities
E) Streamlining operations by eliminating low value-added or unnecessary work steps and activities
G) B) and D)
Correct Answer
verified
Correct Answer
verified
A) buyer brand loyalty is low.
B) few rivals are following a similar differentiation approach.
C) new and improved products are introduced only infrequently.
D) most rivals are seeking to differentiate their products on most of the same features and attributes.
E) price competition is vigorous.
G) D) and E)
Correct Answer
verified
Correct Answer
verified
A) the chance that niche customers will bargain more aggressively for good deals than customers in the overall marketplace.
B) the potential for the preferences and needs of niche members to shift over time toward many of the same product attributes and capabilities desired by buyers in the mainstream portion of the market.
C) the potential for the segment to be highly vulnerable to economic cycles.
D) the potential for segment growth to race beyond the production or service capabilities of incumbent firms.
E) All of these.
G) A) and E)
Correct Answer
verified
Correct Answer
verified
A) lower prices than rival firms.
B) using a low-cost/low-price approach to gain the biggest market share.
C) high buyer switching costs.
D) lower overall costs than competitors.
E) higher unit sales than rivals.
G) All of the above
Correct Answer
verified
Correct Answer
verified
A) going after a national customer base with a "something for everyone" lineup of models.
B) scaling operations to serve the customer market segment.
C) utilizing the full depth of the company's resources across a broad base of customers.
D) executing competencies and capabilities better than competitors.
E) All of these.
G) A) and E)
Correct Answer
verified
Correct Answer
verified
A) Focused low-cost provider strategy
B) Broad differentiation strategy
C) Overall low-cost provider strategy
D) Focused differentiation strategy
E) Market share dominator strategy
G) A) and C)
Correct Answer
verified
Correct Answer
verified
A) Overly aggressive price cutting
B) Using a cost-based advantage to improve the company's bargaining position with high-volume buyers
C) Relying on an approach to reducing costs that can be easily copied by rivals
D) Cutting prices more than the size of a company's cost advantage
E) Becoming too fixated on cost reductions so that the company's products are too features-poor
G) A) and D)
Correct Answer
verified
Correct Answer
verified
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